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Top Growth Opportunities: Savory snacks in Saudi Arabia, 2019

Top Growth Opportunities: Savory snacks in Saudi Arabia, 2019

Summary

Top Growth Opportunities for Savory Snacks in Saudi Arabia provides recommended actions and detailed analysis of how to target the best growth opportunities for Savory Snacks producers and retailers. Readers can understand what categories, channels, companies, and consumers will drive the success of Savory Snacks markets in Saudi Arabia through GlobalData’s detailed and robust data, expert insight, and case studies.

GlobalData’s Top Growth Opportunity reports use a risk versus reward opportunity model to identify the best growth markets for savory snacks producers. Through this in-depth study of market and category dynamics, readers are able to identify key opportunities, and what they need to do in order to target them.

Among the top 10 high-potential countries, the Saudi Savory Snacks sector ranked ninth on the GlobalData Opportunity Score and was valued at US$436.5 million in 2018. Supported by solid GDP growth of 2.2% in 2018 and continued positive macroeconomic performance, the Saudi savory snacks sector is poised to witness value growth at a CAGR of 6.5% over 2018-2023. Furthermore, consumer confidence and expenditure has been maintained despite the ongoing tensions with Iran in the Middle East. Nevertheless, from a macroeconomic perspective, these increasing tensions may impact the economy - such as when drones disabled 50% of Saudi Arabia's oil ouput in 2019.

Get access to -

- Key consumer demographic groups driving consumption within the Saudi market. Improve your consumer targeting by understanding who’s driving the market, what they want, and why
- A study of market value and volumes over 2013-2018 for the Saudi, supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will evolve over the 2018-2023 period
- White space analysis, to pinpoint attractive spaces in the market and the key actions to take
- Insight into the implications behind the data, and analysis of how the consumer needs will evolve in the short-to-medium term future
- Examples of international and regional product innovation targeting key consumer needs

Scope

- Geopolitical tensions threaten to derail the Saudi savory snacks industry, with economic espionage from regional enemies an increasing reality and a worsening economic climate caused by a rise of protectionism
- The Saudi savory snacks sector registered strong value growth of 6.5% CAGR in US$ terms during 2013-2018, growing slightly faster in local currency terms in 6.6%
- International players dominate the Saudi Arabian savory snacks market, with PepsiCo controlling nearly half the market
- Consumers aged 0-15 years account for the highest shares of savory snacks consumption in Saudi Arabia across all categories, and also over-consumed such products by 5.7% in comparison to their total population share.

Reasons to buy

- This report brings together consumer analysis and market data to provide actionable insight into the behavior of the Saudi savory snacks consumers.
- This is based on GlobalData's unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the savory snacks sector. Category, brand, and packaging dynamics are also examined.
- This allows product and marketing strategies to be better aligned with the leading trends in the market.

Table of Contents
1. Introducing a top growth market for Savory Snacks
Top 10 global growth opportunities scores
Top global issues
Assessment against global strategic issues
GlobalData’s strategic issues map
Predicted future issues for the global sector
Reward and risk assessment
Opportunity score - overview
Consumer spending trends - peer group comparisons
Political, Economic, Social, and Technological: Analysis
Enablers and inhibitors of growth
Rewards and opportunities for growth
Summary of the market
2. Market insight - identifying the opportunities to move into
Market growth by category
Value growth of the market
Volume growth of the market
Level of premiumization by category
Category analysis - key drivers of change
3. Retail and distribution insight - key channels and retailers driving growth
Savory Snacks retail channel share
Key Retail Channel trends
Routes to market
Drivers of change in the sector
4. Company and brand insight - the competitive landscape defined
Category fragmentation
Company and brand strength
Private label penetration
Brand share by leading supplier
International and domestic brand analysis
Company and brand strength summary
5. Consumer insight - who, what, when, where and why
Strategic issues map
Key consumer driver implications
Key consumers trends
Consumer groups
Key Health & Wellness trends
Penetration of Health and Wellness claims by category
Consumer trends summary
6. Product and packaging insights
Key Product Insights
Trends and strategic issues - other notable product trends
Key product innovation case studies
Key Packaging Insights
Trends and strategic issues
Product launch key takeouts
7. White spaces and innovation opportunities - space to move into
Growth segments to target
Consumer spaces to target
Segment opportunities
Price dynamics
Product launch key takeouts
Key recommendations
8. Appendix and Definitions

List of Tables
Visualization of 10 countries growth opportunities
Visualization of 10 countries growth opportunities (continued)
Reward and risk assessment
Market value and split, 2013-2023
Winners and losers by category, value, 2018-2023
Volume growth by category, 2013-2023
Winners and losers by category, volume, 2018-2023
Savory Snacks category fragmentation, 2018
Key consumption volume shares by consumer group, 2018
Key consumption motivators by category, 2018
Key consumption motivators by category, 2018 (continued)
Top categories by volume and CAGR, 2013-2018
Average price change by brand, 2018

List of Figures
Map of top opportunity markets
Map of top global issues
Global issue web
GlobalData’s strategic issues map
Average consumer spend, peer group comparisons, 2013-2023
Market value and split, 2013-2023
Value growth by category, 2013-2018 and 2018-2023
Value market growth by category, 2013-2023
Winners and losers by category, volume, 2018-2023
Value and volume growth by category, 2013-2023
Private label penetration and CAGR, 2013-2018
Cumulative value share by brand, 2018
Penetration of Health and Wellness claims by category, 2018
Packaging materials volume share, 2018 & 2023
Packaging closure materials volume share, 2018 & 2023
Projected CAGR for top five categories by value, 2018-2023
Price change by category, 2018

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Report Title: Top Growth Opportunities: Savory snacks in Saudi Arabia, 2019


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Companies Covered
PepsiCo
The Kellogg Company
Dalamaza Food Industry Co.
National Biscuits & Confectionary Co. Ltd
United Food Industries Corporation Ltd

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