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Beer in Saudi Arabia

Beer in Saudi Arabia

With alcoholic drinks prohibited under Islamic law, beer sales in the Saudi Arabian market are totally reliant on the non alcoholic beer category. The COVID-19 crisis led to a marked decline in non alcoholic beer sales in 2020. The Saudi Arabian Government took a typically robust approach to the presence of the COVID-19 pandemic in the Kingdom, with a strict lockdown imposed upon the capital city, Riyadh, and the holy cities of Mecca and Medina from the fourth week of March. Although this lockdo...

Beer in Saudi Arabia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2016-2020), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Dark Beer, Lager, Non/Low Alcohol Beer, Stout.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Beer market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Beer in Saudi Arabia

BEER IN SAUDI ARABIA
KEY DATA FINDINGS
2020 IMPACT
Non alcoholic beer sales hit by efforts to contain COVID-19
Significant VAT increase introduced in 2020
Carlsberg remains dominant, but Aujan Industries’ Barbican proves better equipped for economic climate
RECOVERY AND OPPORTUNITIES
Companies need to be sensitive to consumer price-consciousness
Persistently challenging on-trade environment
Potential diversification of competitive landscape
CATEGORY BACKGROUND
Lager price band methodology
Summary 1 Lager by Price Band 2020
CATEGORY DATA
Table 1 Sales of Beer by Category: Total Volume 2015-2020
Table 2 Sales of Beer by Category: Total Value 2015-2020
Table 3 Sales of Beer by Category: % Total Volume Growth 2015-2020
Table 4 Sales of Beer by Category: % Total Value Growth 2015-2020
Table 5 Sales of Beer by Off-trade vs On-trade: Volume 2015-2020
Table 6 Sales of Beer by Off-trade vs On-trade: Value 2015-2020
Table 7 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 8 Sales of Beer by Off-trade vs On-trade: % Value Growth 2015-2020
Table 9 Sales of Beer by Craft vs Standard 2015-2020
Table 10 GBO Company Shares of Beer: % Total Volume 2016-2020
Table 11 NBO Company Shares of Beer: % Total Volume 2016-2020
Table 12 LBN Brand Shares of Beer: % Total Volume 2017-2020
Table 13 Forecast Sales of Beer by Category: Total Volume 2020-2025
Table 14 Forecast Sales of Beer by Category: Total Value 2020-2025
Table 15 Forecast Sales of Beer by Category: % Total Volume Growth 2020-2025
Table 16 Forecast Sales of Beer by Category: % Total Value Growth 2020-2025
CHART 1 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2018-2025
CHART 2 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2018-2025
CHART 3 Alcoholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2018-2025
CHART 4 Alcoholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2018-2025
ALCOHOLIC DRINKS IN SAUDI ARABIA
EXECUTIVE SUMMARY
COVID-19 impact on alcoholic drinks
COVID-19 country impact
Company response
Retailing shift
On-trade vs off-trade split
What next for alcoholic drinks?
MARKET BACKGROUND
Legislation
Advertising
Smoking ban
On-trade establishments
Table 17 Number of On-trade Establishments by Type 2015-2020
TAXATION AND DUTY LEVIES
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 18 Retail Consumer Expenditure on Alcoholic Drinks 2015-2020
MARKET DATA
Table 19 Sales of Alcoholic Drinks by Category: Total Volume 2015-2020
Table 20 Sales of Alcoholic Drinks by Category: Total Value 2015-2020
Table 21 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020
Table 22 Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020
Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2020
Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2020
Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2020
Table 26 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2020
Table 27 GBO Company Shares of Alcoholic Drinks: % Total Volume 2016-2020
Table 28 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2015-2020
Table 29 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2020
Table 30 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2020-2025
Table 31 Forecast Sales of Alcoholic Drinks by Category: Total Value 2020-2025
Table 32 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2020-2025
Table 33 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2020-2025
DISCLAIMER
SOURCES
Summary 2 Research Sources

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