Bleach in Saudi Arabia

Abstract
Bleach experienced a dramatic surge in demand in 2020, with retail volume sales growing at an incredible rate. This was due to the outbreak of COVID-19 in Saudi Arabia and the increased hygiene awareness in the Kingdom as consumers sought to prevent infection in any way possible. Bleach is a traditional product known for its disinfectant properties that consumers can use on floors or surfaces. Sales were also supported by the fact that bleach is a particularly cheap product, which meant that it...

Euromonitor International's Bleach in Saudi Arabia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Bleach market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop

Content
Bleach in Saudi Arabia
January 2023

List Of Contents And Tables

BLEACH IN SAUDI ARABIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Sales stabilise after the dynamism of 2020, but bleach remains a staple of many homes in 2022
Bleach retains a loyal consumer base thanks to its disinfectant properties and low price
Clorox remains the go-to name in bleach
PROSPECTS AND OPPORTUNITIES
Competition set to increase from other home care products, but low prices should help to sustain demand
Players could look to add value through scented and non-chlorine bleach
Bleach under the spotlight as consumers focus on health and the environment
CATEGORY DATA
Table 1 Sales of Bleach: Value 2017-2022
Table 2 Sales of Bleach: % Value Growth 2017-2022
Table 3 NBO Company Shares of Bleach: % Value 2018-2022
Table 4 LBN Brand Shares of Bleach: % Value 2019-2022
Table 5 Forecast Sales of Bleach: Value 2022-2027
Table 6 Forecast Sales of Bleach: % Value Growth 2022-2027
HOME CARE IN SAUDI ARABIA
EXECUTIVE SUMMARY
Home care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for home care?
MARKET INDICATORS
Table 7 Households 2017-2022
MARKET DATA
Table 8 Sales of Home Care by Category: Value 2017-2022
Table 9 Sales of Home Care by Category: % Value Growth 2017-2022
Table 10 NBO Company Shares of Home Care: % Value 2018-2022
Table 11 LBN Brand Shares of Home Care: % Value 2019-2022
Table 12 Penetration of Private Label in Home Care by Category: % Value 2017-2022
Table 13 Distribution of Home Care by Format: % Value 2017-2022
Table 14 Distribution of Home Care by Format and Category: % Value 2022
Table 15 Forecast Sales of Home Care by Category: Value 2022-2027
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources