Megatrends in the United Arab Emirates

Abstract
This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s eight focus megatrends and insights as to how each trend has manifested in the United Arab Emirates.

Euromonitor's Megatrends in the United Arab Emirates report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Megatrends market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Content
The drivers shaping consumer behaviour
Megatrends framework
Businesses harness megatrends to renovate, innovate and disrupt
Digital living
Gen Z-targeted neobank Zywa is set for expansion
Gaming is highly popular among UAE’s youth population
Consumers are savvy when it comes to data protection
Baby Boomers are the most wary of sharing personal information
Family and friends are the most trusted source of information
Consumers are keen to get back to in-person activities
Experience more
Immersive entertainment zone Game Over launches in Dubai mall
UAE consumers embrace all kinds of experience
The pandemic has driven more people to socialise online
Holidaymakers prioritise safety and relaxation
Millennials are the most eager to resume face-to-face activities
Middle class reset
Discounter Viva sees rapid expansion and increases private label range
Baby Boomers are the most likely to lead a minimalist lifestyle
Consumers are showing greater support for the circular economy
Young consumers are looking for ways to cut costs
Premiumisation
Minly merges with Oulo to enhance its celebrity experience platform
Most consumers are looking for ways to make their lives simpler
The UAE’s affluent residents are highly confident in their investments
Quality is an important factor in purchasing choice
Shifting market frontiers
UAE to pursue space initiatives with the help of USD820 million National Space Fund
UAE’s melting pot of cultures makes for diversity of demand
Gen Z are the most eager to support local producers
Shopping reinvented
Yalla!Market appeals to time-pressed consumers with 15-minute grocery service
Consumers now prefer to buy most items via a smartphone
Brand engagement by UAE shoppers is high
Gen Z are the most likely to interact with brands on social media
Sustainable living
World’s biggest vertical farm to provide the UAE with sustainable greens
Most residents like to provide for those in need
Consumers are voting with their wallets
Recyclable and biodegradable packaging are considered most sustainable
Wellness
Thumbay Group prepares to launch the UAE’s first metaverse hospital
Residents have increased exercise to combat the effects of sedentary work practices
Massage is the most common way to relieve stress
UAE residents have fully embraced health tech
Consumers continue to take health and safety precautions outside the home