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Consumer Values and Behaviour in the United Arab Emirates

Consumer Values and Behaviour in the United Arab Emirates

This report visually explores everyday habits and behaviours that reflect consumers' beliefs and values, linking behaviourial trends with purchase and consumption habits in the United Arab Emirates.

Euromonitor's Consumer Values and Behaviour in the United Arab Emirates report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Values market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Consumer values and behaviour in the United Arab Emirates
New products and services appeal most to consumers
Gen Z more likely to seek out personalised and tailored experiences
All generations believe in the value of their long-term investments
Consumer have a more positive outlook than global average
Nearly half believe they will work more in future than they do now
Gen Z more pessimistic about being better off financially in future
More community engagement in future higher than global average
Less than 40% believe in greater future impact due to climate change
Gen Z are more concerned about future impact of climate change
All generations participate in high levels of home exercise routines
Energy efficiency and air quality important to consumers
High value put on efficient public transport services
High rates of food delivery/pick-up drive down desire to cook at home
Convenience of food delivery big barrier to home cooking
Lack of time is biggest barrier to cooking for middle cohorts
Healthy ingredients in food and drinks sought after by over 60%
All cohorts pay attention to nutrition labels on foods
Low expectations of being able to work from home
A job that offers a strong work-life balance coveted by all generations
Earning a high salary is top priority, especially among the male workforce
Gen Z want to work for a successful company that pays a high salary
Over 70% want to find ways to simplify their lives
Gen Z feel under most pressure to get things done
S ocialising online with friends has surged during the pandemic
Gen Z have embraced online learning
Modern shopping malls make shopping a popular leisure pursuit
Millennials are most avid cinema-goers
Over a third walk or hike for exercise every day
Residents use dedicated cycling tracks to keep fit on their bikes
Traditional stress-reduction activities most popular
Herbal remedies to reduce stress more popular among Gen X
Nearly 70% are trying to have a positive impact on the environment
Over 25% of Gen Z “strongly agree” they are worried about climate change
Reducing the use of plastics and food waste top priorities
Gen Z focus their green behaviours on reducing use of plastics
Energy efficiency important to consumers in a desert climate
Gen Z/Baby Boomers share levels of repairing and using sustainable packaging
Consumers willing to support charities that share their values (1)
Consumers willing to support charities that share their values (2)
Consumers like to visit shopping malls but also like to find a bargain
Gen Z like to browse in shops even when not needing to buy anything
Strong and well-known brands are important to consumers
Gen Z more open to buying second-hand items
Consumers feel comfortable purchasing most products on a smartphone
Gen Z/Millennials buy more beauty products on smartphone than in store
More plan to cut spending on travel than on other products and services
Gen Z intend to increase their spending on clothing and footwear
Privacy is a concern but over 40% share their data to receive offers
Millennials show a stronger preference to communicate online
Consumers like to interact and share companies/brands on social media
Gen X more likely to provide feedback on a purchase via social media
Residents are actively using apps on their phones for everyday tasks
Millennials use their phones more often to make in-store payments

Report Title: Consumer Values and Behaviour in the United Arab Emirates


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