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Consumer Values And Behaviour in Saudi Arabia

Consumer Values And Behaviour in Saudi Arabia

This report visually explores everyday habits and behaviours that reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits in Saudi Arabia.

Euromonitor's Consumer Values And Behaviour in Saudi Arabia report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Values market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Consumer values and behaviour in Saudi Arabia
Consumers want to engage with brands and like trying new products
Millennials and Generation X want products that are uniquely tailored to them
Generation X are the most willing to spend money to save time
Consumers have a positive outlook for their future
Over half of respondents feel they will be working more in the future
Generation X have a more positive outlook on their financial future
High percentage feel they will be more engaged in their communities in future
Less than half believe climate change will impact them more in future
All cohorts have a positive outlook on more community engagement
High frequency of all activities, including exercise, in Saudi homes
Energy efficiency at home important to consumers
Access to an outside space is an ideal feature for 30% of consumers
High percentage of consumers enjoy food prepared outside the home
The convenience of food delivery is big barrier to home cooking
Millennials would rather eat restaurant food as it tastes better
Healthy ingredients are in focus as is eating less/no meat
All cohorts closely read nutrition labels for healthy ingredients
Better work-life balance and work from home on the radar for Saudis
Baby boomers looking for more flexibility in their working lives
High salaries are considered most important but job security is also key
High salaries key focus for younger generations
Three quarters of consumers want to find ways to simplify their lives
Generation X feel most in need of simplifying their lives
Socialising with friends online surges during the pandemic
High percentage of all cohorts socialise with friends online
Nearly a quarter of consumers go shopping for leisure every week
Millennials/Generation X tend to go to sporting events more than other cohorts
Over 75% of respondents walk or hike for exercise every week
Running or jogging for exercise is popular among all generations
Massage most popular, but sleep aids adopted by half for stress relief
Baby boomers rely more on herbal remedies than other cohorts do
Over 70% are trying to have a positive impact on the environment
Older cohorts have the strongest concerns about climate change
Activities to reduce food waste seen as most important for consumers
All generations actively engaged in reducing food waste
C onsumers more likely to buy from purpose-driven brands than global
Baby boomers repairing and reusing more than other cohorts
Nearly 40% of consumers buy products based on company/brand ethos
Baby boomers more inclined to boycott brands that do not share their beliefs
Consumers are cutting back and looking for bargains
Baby boomers are more likely to shop in locally-owned stores
Strong and well-known brands are sought-after by consumers
Baby boomers look for branded products but also seek low-costs items
M-commerce has become the dominant form of shopping
All cohorts tend to use their smartphones for most purchase types
Consumers intend to increase spending on health and wellness the most
All cohorts are focused on increasing their spending on health/wellness
Managing data sharing and privacy settings prime concern for consumers
Generation X show strongest preference to communicate online
Consumers like to engage with companies’ social media posts
Baby boomers more actively buying items via a social media platform
Consumers regularly use their mobile devices for all kinds of services
Millennials more often use their mobile device for in-store payments

Report Title: Consumer Values And Behaviour in Saudi Arabia


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