Consumer Lifestyles in the United Arab Emirates

Abstract
Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations and aligning them with broader trends in the United Arab Emirates.

Euromonitor's Consumer Lifestyles in the United Arab Emirates report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Overview market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Content
Scope
Consumer landscape in the United Arab Emirates 2022
Life priorities
Prioritising spending time with parents and extended family above global average
Time with friends and for favourite activities rank above time for work
Consumers value being distinct from others and seek uniquely tailored products/services
Gen Z less concerned about status than other cohorts
Residents will extensively research the products and services they use before they buy
Baby Boomers have greater preference for branded goods over non-branded alternatives
Home life
Home-based activity rates are much higher than the global average
A high proportion of Baby Boomers exercise at home regularly
Smart home functionality more important to residents than global average
Eating habits
Residents have much higher rates of food delivery and dining out than the global average
Foods that are healthy, natural and organic appeal most to consumers
Afternoon snacks are more popular at the weekends
Millennials’ mealtimes more likely to depend on their schedules
Working life
Earning a high salary is top priority
All generations more focused on jobs that offer a good work-life balance
Gen Z are more focused on earning a high salary
Expectation to start a business in future is higher than global average
Gen Z’s sights are on working abroad in future
Leisure habits
All generations regularly socialise online
Shopping as a leisure pursuit is a top choice for consumers
Gen Z not as engaged in regular leisure activities as other generations
Residents have high rates of both domestic and international leisure travel
All-inclusive holidays appeal to leisure travellers
Gen Z look for relaxation over other features when they go on vacation
Health and wellness
Women have a greater tendency to take health supplements/vitamins daily
Over a third ride a bicycle for exercise at least once a week
Millennials are the most active runners and cyclists
All stress-reduction activities adopted at higher rates than global average
Herbal remedies to reduce stress more popular among Gen X
Sustainable living
Nearly 70% are trying to have a positive impact on the environment
Older generations are more active in trying to have a positive impact on the environment
Gen Z ahead of other cohorts in repairing items instead of replacing
Consumers are willing to support charities that share their values
Younger generations more actively share their opinions on social media
Shopping habits
Personalised and tailored shopping experiences more valued than global average
Younger generations like to visit shopping malls more than Baby Boomers
Consumers are more influenced to buy based on friends/family recommendations
Gen X are more influenced by brand/company websites than other generations
Recommendations from friends or family biggest driver of subscription services uptake
Half of Gen Z have been motivated to use subscriptions by receiving them as a gift
Shopper are motivated to shop in-store for better warranties and returns
Younger generations like to shop in-store so they can easily return unwanted items
Free shipping not as big motivator for consumers to shop online as global counterparts
Gen Z more focused on best prices when shopping online
Spending habits
Gen Z more focused on increasing their spending on experiences than other cohorts
Gen more focused on increasing their savings and curbing their overall spending
Technology
Privacy is a concern but over 40% share their data to receive offers
Baby Boomers show a stronger preference to communicate online
Smartwatch and fitness wearable ownership far exceeds global average
Nearly half take part in online video gaming every week
Millennials are more active in engaging regularly with social networking sites