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United Arab Emirates (UAE) Wealth Management - High Net Worth (HNW) Investors 2020

United Arab Emirates (UAE) Wealth Management - High Net Worth (HNW) Investors 2020


The UAE's HNW investors - which is dominated by professional and earning males - have a relatively high demand for wealth management services, confirming that competition in the UAE is fiercer. To stand out from the crowd, providers should differentiate themselves through their products and services and grow their expertise in specific areas of the wealth management space. The Emirati HNW investors have mainly sourced their wealth from earned income while entrepreneurial income forms a smaller yet growing source. While the largest chunk of HNW wealth is held via advisory mandates, demand for robo-advice is forecast to rise.

This report sizes the opportunity that the Emirati wealth market offers and analyzes the investing preferences, service requirements, and portfolio allocations of the UAE's HNW investors. The report is based on our proprietary Global Wealth Managers Survey.


- Expats constitute 48.9% of the local HNW population. They represent an attractive target market thanks to their more complex service requirements.
- Robo-advisory services are witnessing a sharp increase in demand, with 54.4% of wealth managers agreeing that traditional wealth managers will lose market share to these services in the next 12 months.
- Asset diversification is a primary aspect of the Emirati HNW portfolio, with equities forming the largest proportion of onshore wealth.
- Real estate is booming, with HNW individuals focusing on risk aversion - the rise of authentic real estate investment trusts will be a particularly significant game changer.

Reasons to Buy

- Develop and enhance your client targeting strategies using our data on HNW profiles and sources of wealth.
- Enhance your marketing strategies and capture new clients using insights from our data on HNW investors’ asset management style preferences.
- Tailor your investment product portfolio to match the current and future demand for different asset classes among HNW individuals.
- Develop your service proposition to match the demand expressed by the Emirti HNW investors and react proactively to forecast changes in demand.

Table of Contents
Investment Style Preferences
Asset Allocation Preferences
Offshore Investment Preferences
Products and Services

Report Title: United Arab Emirates (UAE) Wealth Management - High Net Worth (HNW) Investors 2020

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Companies Covered
Axis Bank
Emirates NBD