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Tobacco in Romania

Tobacco in Romania

Overall, sales of tobacco in Romania in 2021 continued to be driven by cigarettes, which remained the traditional, basic and preferred option for the majority of smokers in the country. Although the Coronavirus (COVID-19) pandemic continued to have a significant effect of consumers’ work, social and leisure lifestyles through restrictions, dictated across the year by three waves of infections, it did not have as strong an impact on cigarettes, or tobacco in general, as in 2020. The main reason i...

Euromonitor International's Tobacco in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Cigarettes, Cigars, Cigarillos and Smoking Tobacco, Smokeless Tobacco, E-Vapour Products and Heated Tobacco.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tobacco market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Tobacco in Romania
List Of Contents And Tables

TOBACCO IN ROMANIA
EXECUTIVE SUMMARY
Tobacco in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for tobacco?
OPERATING ENVIRONMENT
Legislation
Legislative overview
Summary 1 Legislation Summary at a Glance
Minimum legal smoking age
Smoking prevalence
Tar levels
Health warnings
Plain packaging
Advertising and sponsorship
Point-of-sale display bans
Smoking in public places
Flavoured tobacco product ban
Reduced harm
Vapour products
PRODUCTION/IMPORTS/EXPORTS
MARKET INDICATORS
Table 1 Number of Adult Smokers by Gender 2016-2021
MARKET DATA
Table 2 Sales of Tobacco by Category: Volume 2016-2021
Table 3 Sales of Tobacco by Category: Value 2016-2021
Table 4 Sales of Tobacco by Category: % Volume Growth 2016-2021
Table 5 Sales of Tobacco by Category: % Value Growth 2016-2021
Table 6 Forecast Sales of Tobacco by Category: Volume 2021-2026
Table 7 Forecast Sales of Tobacco by Category: Value 2021-2026
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2021-2026
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 2 Research Sources
CIGARETTES IN ROMANIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Heightened health awareness and migration to other tobacco products foster drop in retail volume sales in 2021
Stronger government- and manufacturer-led efforts help to reduce illicit trade volume
Higher excise exerts upward pressure on prices
PROSPECTS AND OPPORTUNITIES
Higher health awareness and migration to alternatives set to continue to depress volume sales
High prices may see some consumers move to the illicit trade
Difficult economic situation provides fertile ground for the growth of the economy segment
TAXATION AND PRICING
Taxation rates
Summary 3 Taxation and Duty Levies 2016-2021
Average cigarette pack price breakdown
Summary 4 Average Cigarette Pack Price Breakdown: Brand Examples
CATEGORY DATA
Table 10 Sales of Cigarettes: Volume 2016-2021
Table 11 Sales of Cigarettes by Category: Value 2016-2021
Table 12 Sales of Cigarettes: % Volume Growth 2016-2021
Table 13 Sales of Cigarettes by Category: % Value Growth 2016-2021
Table 14 Sales of Cigarettes by Blend: % Volume 2016-2021
Table 15 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2016-2021
Table 16 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2016-2021
Table 17 Sales of Cigarettes by Pack Size: % Volume 2016-2021
Table 18 Sales of Cigarettes by Price Band: % Volume 2016-2021
Table 19 NBO Company Shares of Cigarettes: % Volume 2017-2021
Table 20 LBN Brand Shares of Cigarettes: % Volume 2018-2021
Table 21 Sales of Cigarettes by Distribution Format: % Volume 2016-2021
Table 22 Illicit Trade Estimate of Cigarettes: Volume 2016-2021
Table 23 Forecast Sales of Cigarettes: Volume 2021-2026
Table 24 Forecast Sales of Cigarettes by Category: Value 2021-2026
Table 25 Forecast Sales of Cigarettes: % Volume Growth 2021-2026
Table 26 Forecast Sales of Cigarettes by Category: % Value Growth 2021-2026
Table 27 Forecast Sales of Cigarettes by Blend: % Volume 2021-2026
Table 28 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2021-2026
Table 29 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2021-2026
Table 30 Forecast Sales of Cigarettes by Pack Size: % Volume 2021-2026
Table 31 Forecast Sales of Cigarettes by Price Band: % Volume 2021-2026
CIGARS, CIGARILLOS AND SMOKING TOBACCO IN ROMANIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Search for new experiences and a stable retail presence push sales of cigars, cigarillos and smoking tobacco
Flavoured options provide a competitive edge over cigarettes for cigarillos
Low prices and perception of sophistication boost the use of fine cut tobacco
PROSPECTS AND OPPORTUNITIES
Greater exposure to smoking options is set to stimulate interest in cigars, cigarillos and smoking tobacco
Lower-priced brands likely to spur a shift from cigarettes to cigarillos
Growing demand for more brands and price points is set to influence distribution trends
CATEGORY DATA
Table 32 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2016-2021
Table 33 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2016-2021
Table 34 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2016-2021
Table 35 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2016-2021
Table 36 Sales of Cigars by Size: % Volume 2016-2021
Table 37 Sales of Cigarillos by Price Platform 2016-2021
Table 38 NBO Company Shares of Cigars and Cigarillos: % Volume 2017-2021
Table 39 LBN Brand Shares of Cigars and Cigarillos: % Volume 2018-2021
Table 40 NBO Company Shares of Cigars: % Volume 2017-2021
Table 41 LBN Brand Shares of Cigars: % Volume 2018-2021
Table 42 NBO Company Shares of Cigarillos: % Volume 2017-2021
Table 43 LBN Brand Shares of Cigarillos: % Volume 2018-2021
Table 44 NBO Company Shares of Smoking Tobacco: % Volume 2017-2021
Table 45 LBN Brand Shares of Smoking Tobacco: % Volume 2018-2021
Table 46 NBO Company Shares of Pipe Tobacco: % Volume 2017-2021
Table 47 LBN Brand Shares of Pipe Tobacco: % Volume 2018-2021
Table 48 Distribution of Cigars and Cigarillos by Format: % Volume 2016-2021
Table 49 Distribution of Smoking Tobacco by Format: % Volume 2016-2021
Table 50 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2021-2026
Table 51 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2021-2026
Table 52 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2021-2026
Table 53 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2021-2026
SMOKELESS TOBACCO, E-VAPOUR PRODUCTS AND HEATED TOBACCO IN ROMANIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Heated tobacco benefits from local production, strong distribution and a reduced harm and economy perception
Philip Morris Romania shifts focus from cigarettes to heated tobacco
Surge of closed vaping systems adds dynamism to e-vapour products
PROSPECTS AND OPPORTUNITIES
Growth potential for heated tobacco may be affected by an excise tax hike
Philip Morris Romania to continue shift to heated tobacco
Concerns over open vaping systems to boost closed system single use
CATEGORY INDICATORS
Table 54 Number of Adult Vapers 2016-2021
CATEGORY DATA
Table 55 Sales of Tobacco Heating Devices: Volume 2016-2021
Table 56 Sales of Heated Tobacco: Volume 2016-2021
Table 57 Sales of Heated Tobacco: % Volume Growth 2016-2021
Table 58 Sales of Tobacco Free Oral Nicotine: Volume 2016-2021
Table 59 Sales of Tobacco Free Oral Nicotine by Category: Value 2016-2021
Table 60 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2016-2021
Table 61 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2016-2021
Table 62 Sales of E-Liquids by Nicotine Strength: % Value 2019-2021
Table 63 NBO Company Shares of E-Vapour Products: % Value 2017-2021
Table 64 LBN Brand Shares of E-Vapour Products: % Value 2018-2021
Table 65 NBO Company Shares of Tobacco Heating Devices: % Volume 2017-2021
Table 66 LBN Brand Shares of Tobacco Heating Devices: % Volume 2018-2021
Table 67 NBO Company Shares of Heated Tobacco: % Volume 2017-2021
Table 68 LBN Brand Shares of Heated Tobacco: % Volume 2018-2021
Table 69 Distribution of E-Vapour Products by Format: % Value 2016-2021
Table 70 Distribution of Tobacco Heating Devices by Format: % Volume 2016-2021
Table 71 Distribution of Heated Tobacco by Format: % Volume 2016-2021
Table 72 Forecast Sales of Tobacco Heating Devices: Volume 2021-2026
Table 73 Forecast Sales of Tobacco Heating Devices: % Volume Growth 2021-2026
Table 74 Forecast Sales of Heated Tobacco: Volume 2021-2026
Table 75 Forecast Sales of Heated Tobacco: % Volume Growth 2021-2026
Table 76 Forecast Sales of Tobacco Free Oral Nicotine: Volume 2021-2026
Table 77 Forecast Sales of Tobacco Free Oral Nicotine: % Volume Growth 2021-2026
Table 78 Forecast Sales of Tobacco Free Oral Nicotine by Category: % Value Growth 2021-2026
Table 79 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2021-2026
Table 80 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2021-2026

Report Title: Tobacco in Romania


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