Tobacco in Saudi Arabia

Abstract
Cigarettes remained the largest category in tobacco in Saudi Arabia in 2022, despite the growing trend towards heated tobacco. However, the number of people quitting smoking continues to increase, due to better informed health awareness among consumers, as well as high taxation levels and increasing prices overall. Within this landscape, e-vapour products and heated tobacco continue to gain popularity – mainly among younger generations of adults of legal smoking age. On the other hand, older con...

Euromonitor International's Tobacco in Saudi Arabia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Cigarettes, Cigarettes (Illicit+Legal), Cigars, Cigarillos and Smoking Tobacco, Smokeless Tobacco, E-Vapour Products and Heated Tobacco.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tobacco market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Content
Tobacco in Saudi Arabia
June 2023

List Of Contents And Tables

TOBACCO IN SAUDI ARABIA
EXECUTIVE SUMMARY
Tobacco in 2022: The big picture
Heated tobacco products are booming
Competitive landscape
Retailing developments
What next for tobacco?
OPERATING ENVIRONMENT
Legislation
Legislative overview
Summary 1 Legislation Summary at a Glance
Minimum legal smoking age
Smoking prevalence
Tar levels
Health warnings
Plain packaging
Advertising and sponsorship
Point-of-sale display bans
Smoking in public places
Flavoured tobacco product ban
Reduced harm
Vapour products
PRODUCTION/IMPORTS/EXPORTS
MARKET INDICATORS
Table 1 Number of Adult Smokers by Gender 2017-2022
MARKET DATA
Table 2 Sales of Tobacco by Category: Volume 2017-2022
Table 3 Sales of Tobacco by Category: Value 2017-2022
Table 4 Sales of Tobacco by Category: % Volume Growth 2017-2022
Table 5 Sales of Tobacco by Category: % Value Growth 2017-2022
Table 6 Forecast Sales of Tobacco by Category: Volume 2022-2027
Table 7 Forecast Sales of Tobacco by Category: Value 2022-2027
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2022-2027
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 2 Research Sources
CIGARETTES IN SAUDI ARABIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
PMI’s Marlboro remains the leading brand, with British American Tobacco still strongest in company terms
Consumer shift towards e-vapour and heated tobacco products puts downwards pressure on cigarettes
Strict regulations continue to be implemented for cigarettes
PROSPECTS AND OPPORTUNITIES
Cigarette players will need to adapt to changing consumer purchasing behaviours
Shift from cigarettes to heated tobacco products only set to intensify
Opportunity for the e-commerce channel to grow
TAXATION AND PRICING
Taxation rates
Table 10 Taxation and Duty Levies 2017-2022
Average cigarette pack price breakdown
Summary 3 Average Cigarette Pack Price Breakdown: Brand Examples
CATEGORY DATA
Table 11 Sales of Cigarettes: Volume 2017-2022
Table 12 Sales of Cigarettes by Category: Value 2017-2022
Table 13 Sales of Cigarettes: % Volume Growth 2017-2022
Table 14 Sales of Cigarettes by Category: % Value Growth 2017-2022
Table 15 Sales of Cigarettes by Blend: % Volume 2017-2022
Table 16 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2017-2022
Table 17 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2017-2022
Table 18 Sales of Cigarettes by Pack Size: % Volume 2017-2022
Table 19 Sales of Cigarettes by Price Band: % Volume 2017-2022
Table 20 NBO Company Shares of Cigarettes: % Volume 2018-2022
Table 21 LBN Brand Shares of Cigarettes: % Volume 2019-2022
Table 22 Sales of Cigarettes by Distribution Format: % Volume 2017-2022
Table 23 Illicit Trade Estimate of Cigarettes: Volume 2017-2022
Table 24 Forecast Sales of Cigarettes: Volume 2022-2027
Table 25 Forecast Sales of Cigarettes by Category: Value 2022-2027
Table 26 Forecast Sales of Cigarettes: % Volume Growth 2022-2027
Table 27 Forecast Sales of Cigarettes by Category: % Value Growth 2022-2027
Table 28 Forecast Sales of Cigarettes by Blend: % Volume 2022-2027
Table 29 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2022-2027
Table 30 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2022-2027
Table 31 Forecast Sales of Cigarettes by Pack Size: % Volume 2022-2027
Table 32 Forecast Sales of Cigarettes by Price Band: % Volume 2022-2027
CIGARS, CIGARILLOS AND SMOKING TOBACCO IN SAUDI ARABIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Pipe tobacco (shisha) continues to dominate sales, with cigars and cigarillos remaining niche.
New imported brands start to enter pipe tobacco, whilst Al Fakher maintains a strong lead
Sales decline of cigars and cigarillos, as the older generation quits smoking and the younger generation turn to modern alternatives
PROSPECTS AND OPPORTUNITIES
Consumers will continue to shift towards e-vapour products and heated tobacco
Further price increases and ongoing government efforts to lower the prevalence of smoking are expected
Imports of cigars, cigarillos, and smoking tobacco will decline
CATEGORY DATA
Table 33 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2017-2022
Table 34 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2017-2022
Table 35 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2017-2022
Table 36 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2017-2022
Table 37 Sales of Cigars by Size: % Volume 2017-2022
Table 38 Sales of Cigarillos by Price Platform 2017-2022
Table 39 NBO Company Shares of Cigars and Cigarillos: % Volume 2018-2022
Table 40 LBN Brand Shares of Cigars and Cigarillos: % Volume 2019-2022
Table 41 NBO Company Shares of Cigars: % Volume 2018-2022
Table 42 LBN Brand Shares of Cigars: % Volume 2019-2022
Table 43 NBO Company Shares of Cigarillos: % Volume 2018-2022
Table 44 LBN Brand Shares of Cigarillos: % Volume 2019-2022
Table 45 NBO Company Shares of Smoking Tobacco: % Volume 2018-2022
Table 46 LBN Brand Shares of Smoking Tobacco: % Volume 2019-2022
Table 47 NBO Company Shares of Pipe Tobacco: % Volume 2018-2022
Table 48 LBN Brand Shares of Pipe Tobacco: % Volume 2019-2022
Table 49 NBO Company Shares of Fine Cut Tobacco: % Volume 2018-2022
Table 50 LBN Brand Shares of Fine Cut Tobacco: % Volume 2019-2022
Table 51 Distribution of Cigars and Cigarillos by Format: % Volume 2017-2022
Table 52 Distribution of Smoking Tobacco by Format: % Volume 2017-2022
Table 53 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2022-2027
Table 54 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2022-2027
Table 55 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2022-2027
Table 56 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2022-2027
SMOKELESS TOBACCO, E-VAPOUR PRODUCTS AND HEATED TOBACCO IN SAUDI ARABIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Heated tobacco shows huge growth – especially among younger consumers of legal smoking age
E-vapour products continue to grow, with a wide range of novelty flavours
Ongoing supply interruptions seen for HEETS by Philip Morris International
PROSPECTS AND OPPORTUNITIES
Fast growth expected over the forecast period, as traditional smokers continue to quit and new consumers are drawn to the novelty
Opportunities for cheaper heated tobacco brands to find a niche among lower-income consumers
Higher demand through e-commerce expected
CATEGORY INDICATORS
Table 57 Number of Adult Vapers 2017-2022
CATEGORY DATA
Table 58 Sales of Tobacco Heating Devices: Volume 2017-2022
Table 59 Sales of Tobacco Heating Devices: % Volume Growth 2017-2022
Table 60 Sales of Heated Tobacco: Volume 2017-2022
Table 61 Sales of Heated Tobacco: % Volume Growth 2017-2022
Table 62 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2017-2022
Table 63 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2017-2022
Table 64 NBO Company Shares of E-Vapour Products: % Value 2018-2022
Table 65 LBN Brand Shares of E-Vapour Products: % Value 2019-2022
Table 66 NBO Company Shares of Tobacco Heating Devices: % Volume 2018-2022
Table 67 LBN Brand Shares of Tobacco Heating Devices: % Volume 2019-2022
Table 68 NBO Company Shares of Heated Tobacco: % Volume 2018-2022
Table 69 LBN Brand Shares of Heated Tobacco: % Volume 2019-2022
Table 70 Distribution of E-Vapour Products by Format: % Value 2017-2022
Table 71 Distribution of Tobacco Heating Devices by Format: % Volume 2017-2022
Table 72 Distribution of Heated Tobacco by Format: % Volume 2017-2022
Table 73 Forecast Sales of Smokeless Tobacco by Category: Volume 2022-2027
Table 74 Forecast Sales of Heated Tobacco: Volume 2022-2027
Table 75 Forecast Sales of Heated Tobacco: % Volume Growth 2022-2027
Table 76 Forecast Sales of Tobacco Free Oral Nicotine: Volume 2022-2027
Table 77 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2022-2027
Table 78 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2022-2027