Oral Care in Saudi Arabia

Abstract
Increased awareness of oral health in Saudi Arabia, underpinned by the efforts of government, oral care brands, dentists, paediatricians, and pharmacists, is supporting demand in oral care. Growing numbers of consumers are brushing their teeth twice a day, using a dental rinse/mouthwash and flossing after meals. Furthermore, oral care brands’ continuous new product developments, ongoing promotional campaigns and availability in key distribution channels are also encouraging consumers to try vari...

Euromonitor International's Oral Care in Saudi Arabia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Dental Floss, Denture Care, Mouth Fresheners, Mouthwashes/Dental Rinses, Tooth Whiteners, Toothbrushes, Toothpaste.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Oral Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Content
Oral Care in Saudi Arabia

Headlines
Prospects
Increased Oral Care Awareness Supports Demand
Dental Floss Is the Most Dynamic Category
Oral Care Sees Prices Increase
Competitive Landscape
Sensodyne Maintains Its Prime Position
Supermarkets Is the Leading Distribution Channel
Gum Health Toothpastes Continue To Emerge
Category Data
Table 1 Sales of Oral Care by Category: Value 2013-2018
Table 2 Sales of Oral Care by Category: % Value Growth 2013-2018
Table 3 Sales of Toothbrushes by Category: Value 2013-2018
Table 4 Sales of Toothbrushes by Category: % Value Growth 2013-2018
Table 5 Sales of Toothpaste by Type: % Value Breakdown 2014-2018
Table 6 NBO Company Shares of Oral Care: % Value 2014-2018
Table 7 LBN Brand Shares of Oral Care: % Value 2015-2018
Table 8 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2015-2018
Table 9 LBN Brand Shares of Toothpaste: % Value 2015-2018
Table 10 Forecast Sales of Oral Care by Category: Value 2018-2023
Table 11 Forecast Sales of Oral Care by Category: % Value Growth 2018-2023
Table 12 Forecast Sales of Toothbrushes by Category: Value 2018-2023
Table 13 Forecast Sales of Toothbrushes by Category: % Value Growth 2018-2023
Executive Summary
Social Media Platforms Drive Demand
Pharma/therapeutic Brands Continue To Evolve
Beauty and Personal Care Sees Increased Promotional Campaigns
Natural Ingredients Stimulate Beauty and Personal Care Brands
Higher Employment Rates Expected To Generate Growth
Market Data
Table 14 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 16 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 17 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 18 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 19 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 20 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 21 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 22 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
Definitions
Sources
Summary 1 Research Sources