Oral Care in Saudi Arabia

Abstract
Prior to the outbreak of COVID-19 sales of oral care products in Saudi Arabia had been in decline. This was partly due to the Kingdom’s Saudisation programme which has seen large numbers of foreigners being forced to leave the market with their jobs being reallocated to Saudis. Nevertheless, despite this, oral care saw a return to growth in 2020 in retail volume terms, with this pattern continuing into 2021 and 2022. Thanks to the combined efforts of the government, schools, oral care brands, de...

Euromonitor International's Oral Care in Saudi Arabia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Dental Floss, Denture Care, Mouth Fresheners, Mouthwashes/Dental Rinses, Tooth Whiteners, Toothbrushes, Toothpaste.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Oral Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Content
Oral Care in Saudi Arabia
May 2023

List Of Contents And Tables

ORAL CARE IN SAUDI ARABIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Increased hygiene awareness fuelling demand for oral care
New product development focuses on whitening and natural claims
Sensodyne continues to lead with ongoing investment in new product development
PROSPECTS AND OPPORTUNITIES
Governmental initiatives supports growth
Natural, clean and green concepts to continue expanding
E-commerce set make further inroads as consumers increasingly attracted to the convenience of shopping online
CATEGORY DATA
Table 1 Sales of Oral Care by Category: Value 2017-2022
Table 2 Sales of Oral Care by Category: % Value Growth 2017-2022
Table 3 Sales of Toothbrushes by Category: Value 2017-2022
Table 4 Sales of Toothbrushes by Category: % Value Growth 2017-2022
Table 5 Sales of Toothpaste by Type: % Value Breakdown 2018-2022
Table 6 NBO Company Shares of Oral Care: % Value 2018-2022
Table 7 LBN Brand Shares of Oral Care: % Value 2019-2022
Table 8 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2019-2022
Table 9 LBN Brand Shares of Toothpaste: % Value 2019-2022
Table 10 Forecast Sales of Oral Care by Category: Value 2022-2027
Table 11 Forecast Sales of Oral Care by Category: % Value Growth 2022-2027
Table 12 Forecast Sales of Toothbrushes by Category: Value 2022-2027
Table 13 Forecast Sales of Toothbrushes by Category: % Value Growth 2022-2027
BEAUTY AND PERSONAL CARE IN SAUDI ARABIA
EXECUTIVE SUMMARY
Beauty and personal care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA
Table 14 Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 16 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 17 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 18 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
Table 19 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
Table 20 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
Table 21 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
Table 22 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources