Oral Care in Saudi Arabia

Abstract
Prior to the outbreak of COVID-19 sales of oral care products in Saudi Arabia had been in decline. This was partly due to the Kingdom’s Saudisation programme which has seen large numbers of foreigners being forced to leave the market with their jobs being reallocated to Saudis. Nevertheless, despite this, oral care saw a return to growth in 2020 in retail volume terms, with this pattern continuing into 2021. Thanks to the combined efforts of the government, schools, oral care brands, dentists, p...

Euromonitor International's Oral Care in Saudi Arabia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.

Product coverage:
Dental Floss, Denture Care, Mouth Fresheners, Mouthwashes/Dental Rinses, Tooth Whiteners, Toothbrushes, Toothpaste.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Oral Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Content
Oral Care in Saudi Arabia

List Of Contents And Tables

ORAL CARE IN SAUDI ARABIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Increased oral health awareness supports category growth
E-commerce continues to benefit from the COVID-19 crisis
Sensodyne continues to lead oral care
PROSPECTS AND OPPORTUNITIES
Oral care set to continue growing as consumers pay closer attention to their teeth
New product development key to driving growth in oral care
Store-based retailers likely to remain dominant but e-commerce set for a bigger role thanks to the convenience and value it offers
CATEGORY DATA
Table 1 Sales of Oral Care by Category: Value 2016-2021
Table 2 Sales of Oral Care by Category: % Value Growth 2016-2021
Table 3 Sales of Toothbrushes by Category: Value 2016-2021
Table 4 Sales of Toothbrushes by Category: % Value Growth 2016-2021
Table 5 Sales of Toothpaste by Type: % Value Breakdown 2017-2021
Table 6 NBO Company Shares of Oral Care: % Value 2017-2021
Table 7 LBN Brand Shares of Oral Care: % Value 2018-2021
Table 8 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2018-2021
Table 9 LBN Brand Shares of Toothpaste: % Value 2018-2021
Table 10 Forecast Sales of Oral Care by Category: Value 2021-2026
Table 11 Forecast Sales of Oral Care by Category: % Value Growth 2021-2026
Table 12 Forecast Sales of Toothbrushes by Category: Value 2021-2026
Table 13 Forecast Sales of Toothbrushes by Category: % Value Growth 2021-2026
CHART 1 Beauty and Personal Care Value Sales Growth Scenarios: 2019-2026
CHART 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2019-2026
BEAUTY AND PERSONAL CARE IN SAUDI ARABIA
EXECUTIVE SUMMARY
Beauty and personal care in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA
Table 14 Sales of Beauty and Personal Care by Category: Value 2016-2021
Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 16 GBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 17 NBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 18 LBN Brand Shares of Beauty and Personal Care: % Value 2018-2021
Table 19 Distribution of Beauty and Personal Care by Format: % Value 2016-2021
Table 20 Distribution of Beauty and Personal Care by Format and Category: % Value 2021
Table 21 Forecast Sales of Beauty and Personal Care by Category: Value 2021-2026
Table 22 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources