Men's Grooming in Saudi Arabia

Abstract
Men’s grooming saw mixed performances across the different categories in 2021, with demand impacted in various ways by the easing of the Kingdom’s COVID-19 measures. For example, men’s shaving saw a surge in demand in 2020 as barber shops were closed for an extended period, which led more men to groom themselves at home. However, as barber shops reopened in 2021 demand for men’s shaving declined. Most Saudi men prefer to visit a barber or spa on a regular basis for their personal grooming needs...

Euromonitor International's Men's Grooming in Saudi Arabia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.

Product coverage:
Men's Fragrances, Men's Shaving, Men's Toiletries.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Men's Grooming market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Content
Men's Grooming in Saudi Arabia

List Of Contents And Tables

MEN'S GROOMING IN SAUDI ARABIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Easing of COVID-19 measures has a mixed impact on men’s grooming
E-commerce thriving but store-based retailers see a recovery
Gillette continues to lead men’s grooming thanks to popular shaving products
PROSPECTS AND OPPORTUNITIES
A return to growth is projected for men’s grooming but challenges remain
Increased focus on health and hygiene set to support growth
E-commerce threatens to take further share from store-based retailers
CATEGORY DATA
Table 1 Sales of Men’s Grooming by Category: Value 2016-2021
Table 2 Sales of Men’s Grooming by Category: % Value Growth 2016-2021
Table 3 Sales of Men's Razors and Blades by Type: % Value Breakdown 2018-2021
Table 4 Sales of Men's Skin Care by Type: % Value Breakdown 2018-2021
Table 5 NBO Company Shares of Men’s Grooming: % Value 2017-2021
Table 6 LBN Brand Shares of Men’s Grooming: % Value 2018-2021
Table 7 LBN Brand Shares of Men's Razors and Blades: % Value 2018-2021
Table 8 Forecast Sales of Men’s Grooming by Category: Value 2021-2026
Table 9 Forecast Sales of Men’s Grooming by Category: % Value Growth 2021-2026
CHART 1 Beauty and Personal Care Value Sales Growth Scenarios: 2019-2026
CHART 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2019-2026
BEAUTY AND PERSONAL CARE IN SAUDI ARABIA
EXECUTIVE SUMMARY
Beauty and personal care in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA
Table 10 Sales of Beauty and Personal Care by Category: Value 2016-2021
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2018-2021
Table 15 Distribution of Beauty and Personal Care by Format: % Value 2016-2021
Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2021
Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2021-2026
Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources