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Beauty and Personal Care in Saudi Arabia

Beauty and Personal Care in Saudi Arabia

COVID-19 remained a threat during 2021 due to the outbreak of further variations of the virus. Nonetheless, the Kingdom took active steps during the year in an effort to bring about a return to normality. This included making it mandatory from 1 August 2021 for consumers to be able to prove that they have received two vaccination shots prior to entering public places, including shopping malls and restaurants.

Euromonitor International's Beauty and Personal Care in Saudi Arabia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.

Product coverage:
Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Beauty and Personal Care in Saudi Arabia

List Of Contents And Tables

BEAUTY AND PERSONAL CARE IN SAUDI ARABIA
EXECUTIVE SUMMARY
Beauty and personal care in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
CHART 1 Beauty and Personal Care Value Sales Growth Scenarios: 2019-2026
CHART 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2019-2026
MARKET DATA
Table 1 Sales of Beauty and Personal Care by Category: Value 2016-2021
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2018-2021
Table 6 Distribution of Beauty and Personal Care by Format: % Value 2016-2021
Table 7 Distribution of Beauty and Personal Care by Format and Category: % Value 2021
Table 8 Forecast Sales of Beauty and Personal Care by Category: Value 2021-2026
Table 9 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources
MASS BEAUTY AND PERSONAL CARE IN SAUDI ARABIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Easing of restrictions has a mixed impact on demand for mass beauty and personal care
VAT increase fuels competition
Nivea continues to benefit from regular new product launches
PROSPECTS AND OPPORTUNITIES
More women joining the workforce should support growth
E-commerce expected to thrive supported by strong investments by major players such as Amazon and Carrefour
Store-based retailers remain crucial to sales of mass beauty and personal care
CATEGORY DATA
Table 10 Sales of Mass Beauty and Personal Care by Category: Value 2016-2021
Table 11 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 12 NBO Company Shares of Mass Beauty and Personal Care: % Value 2017-2021
Table 13 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2018-2021
Table 14 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2021-2026
Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2021-2026
PREMIUM BEAUTY AND PERSONAL CARE IN SAUDI ARABIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Clean beauty emerges
Economic growth fuels recovery of premium beauty and personal care
Arabian Oud continues to lead fragrances
PROSPECTS AND OPPORTUNITIES
Women joining the workforce support growth
Buy now pay later to emerge
Clean beauty trend set for further development while consumers set to continue shopping in trusted channels
CATEGORY DATA
Table 16 Sales of Premium Beauty and Personal Care by Category: Value 2016-2021
Table 17 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 18 NBO Company Shares of Premium Beauty and Personal Care: % Value 2017-2021
Table 19 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2018-2021
Table 20 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2021-2026
Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2021-2026
BABY AND CHILD-SPECIFIC PRODUCTS IN SAUDI ARABIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Delayed return to school for under 12s impedes growth
E-commerce thriving thanks to COVID-19, while increase in VAT has limited impact on demand
Dove enters baby and child-specific products but Johnson’s cements its dominance
PROSPECTS AND OPPORTUNITIES
Consumers becoming more educated about what’s best for their children’s health
Saudisation should support premiumisation but declining fertility rates could threaten long-term prospects
Distribution landscape could undergo further change as consumers embrace e-commerce
CATEGORY DATA
Table 22 Sales of Baby and Child-specific Products by Category: Value 2016-2021
Table 23 Sales of Baby and Child-specific Products by Category: % Value Growth 2016-2021
Table 24 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2016-2021
Table 25 NBO Company Shares of Baby and Child-specific Products: % Value 2017-2021
Table 26 LBN Brand Shares of Baby and Child-specific Products: % Value 2018-2021
Table 27 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2018-2021
Table 28 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2018-2021
Table 29 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2018-2021
Table 30 Forecast Sales of Baby and Child-specific Products by Category: Value 2021-2026
Table 31 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2021-2026
Table 32 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2021-2026
BATH AND SHOWER IN SAUDI ARABIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Return to normality has a mixed impact on sales of bath and shower products
The frequent use of hand sanitisers continues
Lux continues to lead thanks to strong investment in new product development and marketing
PROSPECTS AND OPPORTUNITIES
Mixed outlook for bath and shower
Natural and dermocosmetics set to play a greater role in the category
Distribution expected to shift online
CATEGORY DATA
Table 33 Sales of Bath and Shower by Category: Value 2016-2021
Table 34 Sales of Bath and Shower by Category: % Value Growth 2016-2021
Table 35 Sales of Bath and Shower by Premium vs Mass: % Value 2016-2021
Table 36 NBO Company Shares of Bath and Shower: % Value 2017-2021
Table 37 LBN Brand Shares of Bath and Shower: % Value 2018-2021
Table 38 LBN Brand Shares of Premium Bath and Shower: % Value 2018-2021
Table 39 Forecast Sales of Bath and Shower by Category: Value 2021-2026
Table 40 Forecast Sales of Bath and Shower by Category: % Value Growth 2021-2026
Table 41 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2021-2026
COLOUR COSMETICS IN SAUDI ARABIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Colour cosmetics on the path to recovery despite ongoing mandatory face mask requirements
Celebrities and influencers continue to launch their own lines of colour cosmetics
Collaborations play a key role in the strategies of the leading players
PROSPECTS AND OPPORTUNITIES
More women joining the workforce should support growth
Buy now pay later to emerge as e-commerce thrives
Companies to expected to invest in developing their services
CATEGORY DATA
Table 42 Sales of Colour Cosmetics by Category: Value 2016-2021
Table 43 Sales of Colour Cosmetics by Category: % Value Growth 2016-2021
Table 44 NBO Company Shares of Colour Cosmetics: % Value 2017-2021
Table 45 LBN Brand Shares of Colour Cosmetics: % Value 2018-2021
Table 46 LBN Brand Shares of Eye Make-up: % Value 2018-2021
Table 47 LBN Brand Shares of Facial Make-up: % Value 2018-2021
Table 48 LBN Brand Shares of Lip Products: % Value 2018-2021
Table 49 LBN Brand Shares of Nail Products: % Value 2018-2021
Table 50 LBN Brand Shares of Premium Colour Cosmetics: % Value 2018-2021
Table 51 Forecast Sales of Colour Cosmetics by Category: Value 2021-2026
Table 52 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2021-2026
DEODORANTS IN SAUDI ARABIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Demand for deodorants stabilises as consumer purchasing behaviour normalises
Consumers look for ‘safer’ deodorants
Nivea continues to lead deodorants with wide product portfolio
PROSPECTS AND OPPORTUNITIES
Increased personal health and hygiene to support growth
Natural and dermocosmetics deodorants expected to find favour
E-commerce set for gains but store-based retailers likely to retain an important role in the distribution of deodorants
CATEGORY DATA
Table 53 Sales of Deodorants by Category: Value 2016-2021
Table 54 Sales of Deodorants by Category: % Value Growth 2016-2021
Table 55 Sales of Deodorants by Premium vs Mass: % Value 2016-2021
Table 56 NBO Company Shares of Deodorants: % Value 2017-2021
Table 57 LBN Brand Shares of Deodorants: % Value 2018-2021
Table 58 LBN Brand Shares of Premium Deodorants: % Value 2018-2021
Table 59 Forecast Sales of Deodorants by Category: Value 2021-2026
Table 60 Forecast Sales of Deodorants by Category: % Value Growth 2021-2026
Table 61 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2021-2026
DEPILATORIES IN SAUDI ARABIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Many women opt towards laser hair removal
Saudisation deals a further blow to sales of depilatories
Veet continues to lead depilatories thanks to investment in new product development and marketing
PROSPECTS AND OPPORTUNITIES
Electric hair removal devices represent a serious threat to sales of depilatories
More women joining the workforce should benefit sales
E-commerce set for further gains despite the popularity of chemists/pharmacies
CATEGORY DATA
Table 62 Sales of Depilatories by Category: Value 2016-2021
Table 63 Sales of Depilatories by Category: % Value Growth 2016-2021
Table 64 Sales of Women's Razors and Blades by Type: % Value Breakdown 2017-2021
Table 65 NBO Company Shares of Depilatories: % Value 2017-2021
Table 66 LBN Brand Shares of Depilatories: % Value 2018-2021
Table 67 Forecast Sales of Depilatories by Category: Value 2021-2026
Table 68 Forecast Sales of Depilatories by Category: % Value Growth 2021-2026
FRAGRANCES IN SAUDI ARABIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Fragrances sees partial recovery as restrictions are eased
Fragrances remains a hotbed of innovation and new product development
Arabian Oud recovers some lost ground thanks to investment in e-commerce
PROSPECTS AND OPPORTUNITIES
Tourism set to support growth
Online shopping continues to emerge
Competition likely to intensify as demand recovers
CATEGORY DATA
Table 69 Sales of Fragrances by Category: Value 2016-2021
Table 70 Sales of Fragrances by Category: % Value Growth 2016-2021
Table 71 NBO Company Shares of Fragrances: % Value 2017-2021
Table 72 LBN Brand Shares of Fragrances: % Value 2018-2021
Table 73 LBN Brand Shares of Premium Men's Fragrances: % Value 2018-2021
Table 74 LBN Brand Shares of Premium Women's Fragrances: % Value 2018-2021
Table 75 Forecast Sales of Fragrances by Category: Value 2021-2026
Table 76 Forecast Sales of Fragrances by Category: % Value Growth 2021-2026
HAIR CARE IN SAUDI ARABIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Sales of hair care decline as normal purchasing behaviour returns
Clean beauty and curly hair trends influence demand in 2021
Pantene continues to lead thanks in part to investment in new product development
PROSPECTS AND OPPORTUNITIES
Hair care set to recover as consumers return to more active lifestyles
Interest in natural and sustainable hair care set to grow
E-commerce full of potential but store-based retailers will retain importance
CATEGORY DATA
Table 77 Sales of Hair Care by Category: Value 2016-2021
Table 78 Sales of Hair Care by Category: % Value Growth 2016-2021
Table 79 Sales of Hair Care by Premium vs Mass: % Value 2016-2021
Table 80 NBO Company Shares of Hair Care: % Value 2017-2021
Table 81 NBO Company Shares of Salon Professional Hair Care: % Value 2017-2021
Table 82 LBN Brand Shares of Hair Care: % Value 2018-2021
Table 83 LBN Brand Shares of Colourants: % Value 2018-2021
Table 84 LBN Brand Shares of Salon Professional Hair Care: % Value 2018-2021
Table 85 LBN Brand Shares of Styling Agents: % Value 2018-2021
Table 86 LBN Brand Shares of Premium Hair Care: % Value 2018-2021
Table 87 Forecast Sales of Hair Care by Category: Value 2021-2026
Table 88 Forecast Sales of Hair Care by Category: % Value Growth 2021-2026
Table 89 Forecast Sales of Hair Care by Premium vs Mass: % Value 2021-2026
MEN'S GROOMING IN SAUDI ARABIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Easing of COVID-19 measures has a mixed impact on men’s grooming
E-commerce thriving but store-based retailers see a recovery
Gillette continues to lead men’s grooming thanks to popular shaving products
PROSPECTS AND OPPORTUNITIES
A return to growth is projected for men’s grooming but challenges remain
Increased focus on health and hygiene set to support growth
E-commerce threatens to take further share from store-based retailers
CATEGORY DATA
Table 90 Sales of Men’s Grooming by Category: Value 2016-2021
Table 91 Sales of Men’s Grooming by Category: % Value Growth 2016-2021
Table 92 Sales of Men's Razors and Blades by Type: % Value Breakdown 2018-2021
Table 93 Sales of Men's Skin Care by Type: % Value Breakdown 2018-2021
Table 94 NBO Company Shares of Men’s Grooming: % Value 2017-2021
Table 95 LBN Brand Shares of Men’s Grooming: % Value 2018-2021
Table 96 LBN Brand Shares of Men's Razors and Blades: % Value 2018-2021
Table 97 Forecast Sales of Men’s Grooming by Category: Value 2021-2026
Table 98 Forecast Sales of Men’s Grooming by Category: % Value Growth 2021-2026
ORAL CARE IN SAUDI ARABIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Increased oral health awareness supports category growth
E-commerce continues to benefit from the COVID-19 crisis
Sensodyne continues to lead oral care
PROSPECTS AND OPPORTUNITIES
Oral care set to continue growing as consumers pay closer attention to their teeth
New product development key to driving growth in oral care
Store-based retailers likely to remain dominant but e-commerce set for a bigger role thanks to the convenience and value it offers
CATEGORY DATA
Table 99 Sales of Oral Care by Category: Value 2016-2021
Table 100 Sales of Oral Care by Category: % Value Growth 2016-2021
Table 101 Sales of Toothbrushes by Category: Value 2016-2021
Table 102 Sales of Toothbrushes by Category: % Value Growth 2016-2021
Table 103 Sales of Toothpaste by Type: % Value Breakdown 2017-2021
Table 104 NBO Company Shares of Oral Care: % Value 2017-2021
Table 105 LBN Brand Shares of Oral Care: % Value 2018-2021
Table 106 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2018-2021
Table 107 LBN Brand Shares of Toothpaste: % Value 2018-2021
Table 108 Forecast Sales of Oral Care by Category: Value 2021-2026
Table 109 Forecast Sales of Oral Care by Category: % Value Growth 2021-2026
Table 110 Forecast Sales of Toothbrushes by Category: Value 2021-2026
Table 111 Forecast Sales of Toothbrushes by Category: % Value Growth 2021-2026
SKIN CARE IN SAUDI ARABIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Sales benefit from the launch of new celebrity skin care brands
Clean beauty emerges
Nivea continues to lead skin care
PROSPECTS AND OPPORTUNITIES
Women joining the workforce support growth
Buy now pay later services expected to support demand for skin care as e-commerce expands
Natural and dermocosmetics set for further gains
CATEGORY DATA
Table 112 Sales of Skin Care by Category: Value 2016-2021
Table 113 Sales of Skin Care by Category: % Value Growth 2016-2021
Table 114 NBO Company Shares of Skin Care: % Value 2017-2021
Table 115 LBN Brand Shares of Skin Care: % Value 2018-2021
Table 116 LBN Brand Shares of Basic Moisturisers: % Value 2018-2021
Table 117 LBN Brand Shares of Anti-agers: % Value 2018-2021
Table 118 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2018-2021
Table 119 LBN Brand Shares of General Purpose Body Care: % Value 2018-2021
Table 120 LBN Brand Shares of Premium Skin Care: % Value 2018-2021
Table 121 Forecast Sales of Skin Care by Category: Value 2021-2026
Table 122 Forecast Sales of Skin Care by Category: % Value Growth 2021-2026
SUN CARE IN SAUDI ARABIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Investment in new tourism infrastructure supports demand for sun care
VAT increase has little impact but Saudisation remains a threat to growth
Nivea continues to lead sun care but faces growing competition from dermocosmetics brands
PROSPECTS AND OPPORTUNITIES
Sun care projected to benefit from more liberal attitudes and Saudi Arabia’s Vision 2030 plan
Category to continue facing fierce competition
Retailers likely to take an omnichannel approach as e-commerce expands
CATEGORY DATA
Table 123 Sales of Sun Care by Category: Value 2016-2021
Table 124 Sales of Sun Care by Category: % Value Growth 2016-2021
Table 125 NBO Company Shares of Sun Care: % Value 2017-2021
Table 126 LBN Brand Shares of Sun Care: % Value 2018-2021
Table 127 LBN Brand Shares of Premium Adult Sun Care: % Value 2018-2021
Table 128 Forecast Sales of Sun Care by Category: Value 2021-2026
Table 129 Forecast Sales of Sun Care by Category: % Value Growth 2021-2026

Report Title: Beauty and Personal Care in Saudi Arabia


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