Tissue and Hygiene in Saudi Arabia
Tissue and Hygiene in Saudi Arabia
Abstract
In 2022, tissue and hygiene recorded positive growth in current value terms, continuing the trend of the previous year. Sales benefitted from the easing of the country’s remaining COVID-19 restrictions, with social distancing and the wearing of masks being no longer mandatory from March 2022. The country also scrapped all COVID-19 related travel restrictions, with visitors no longer required to provide proof of vaccination upon entering the kingdom. The year also saw the resumption of the intern...
Euromonitor International's Tissue and Hygiene in Saudi Arabia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Content
Tissue and Hygiene in Saudi Arabia
March 2023
List Of Contents And Tables
TISSUE AND HYGIENE IN SAUDI ARABIA
EXECUTIVE SUMMARY
Tissue and hygiene in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for tissue and hygiene?
MARKET INDICATORS
Table 1 Birth Rates 2017-2022
Table 2 Infant Population 2017-2022
Table 3 Female Population by Age 2017-2022
Table 4 Total Population by Age 2017-2022
Table 5 Households 2017-2022
Table 6 Forecast Infant Population 2022-2027
Table 7 Forecast Female Population by Age 2022-2027
Table 8 Forecast Total Population by Age 2022-2027
Table 9 Forecast Households 2022-2027
MARKET DATA
Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2018-2022
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2019-2022
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2017-2022
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2017-2022
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2022
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2022-2027
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
SANITARY PROTECTION IN SAUDI ARABIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Demand for sanitary protection products remains stable, due to their essential nature, although ongoing discounting dampens value growth in 2022
Standard towels remain dominant amid rising sales of slimmer options
Brand leader Always continues to lead innovation in 2022
PROSPECTS AND OPPORTUNITIES
Steady growth expected, with pantyliners leading the way
Disposable period underwear offers potential for growth
Sustainable products could gain traction going forward
CATEGORY DATA
Table 19 Retail Sales of Sanitary Protection by Category: Value 2017-2022
Table 20 Retail Sales of Sanitary Protection by Category: % Value Growth 2017-2022
Table 21 NBO Company Shares of Retail Sanitary Protection: % Value 2018-2022
Table 22 LBN Brand Shares of Retail Sanitary Protection: % Value 2019-2022
Table 23 Forecast Retail Sales of Sanitary Protection by Category: Value 2022-2027
Table 24 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2022-2027
NAPPIES/DIAPERS/PANTS IN SAUDI ARABIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Continued fall in national birth rate has negative impact on sales in 2022
Disposable pants lead growth
Leading players continue to invest in new product development
PROSPECTS AND OPPORTUNITIES
Manufacturers will focus on premium products in an attempt to build sales, in light of a further decline in their consumer base
Sustainability concerns will shape new product development
E-commerce will continue to gain share
CATEGORY DATA
Table 25 Retail Sales of Nappies/Diapers/Pants by Category: Value 2017-2022
Table 26 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2017-2022
Table 27 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2018-2022
Table 28 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2019-2022
Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2022-2027
Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2022-2027
RETAIL ADULT INCONTINENCE IN SAUDI ARABIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Growth in adult incontinence continues to be supported by ageing population and decline in social stigma surrounding the condition
Fine extends its lead, as consumers switch to more affordable, local brands
E-commerce remains an important channel
PROSPECTS AND OPPORTUNITIES
Ageing population and increased product awareness will fuel steady growth, with moderate/heavy adult incontinence continuing to dominant sales
Price, social stigma and use of alternatives will hinder further expansion
Wider availability via hypermarkets and e-commerce will contribute to growth
CATEGORY DATA
Table 31 Sales of Retail Adult Incontinence by Category: Value 2017-2022
Table 32 Sales of Retail Adult Incontinence by Category: % Value Growth 2017-2022
Table 33 NBO Company Shares of Retail Adult Incontinence: % Value 2018-2022
Table 34 LBN Brand Shares of Retail Adult Incontinence: % Value 2019-2022
Table 35 Forecast Sales of Retail Adult Incontinence by Category: Value 2022-2027
Table 36 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2022-2027
WIPES IN SAUDI ARABIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Steady growth in 2022, as baby wipes continue to capture highest share
Increased demand for travel packs, while antibacterial products continue to see strong demand
Large players invest in sustainable solutions in order to stave off competition from smaller competitors
PROSPECTS AND OPPORTUNITIES
Continued growth over the forecast period, thanks to sustained consumer demand for convenient cleaning solutions
Further innovation in personal wipes, with local scents offering potential for growth
Trend towards the use of more sustainable materials
CATEGORY DATA
Table 37 Retail Sales of Wipes by Category: Value 2017-2022
Table 38 Retail Sales of Wipes by Category: % Value Growth 2017-2022
Table 39 NBO Company Shares of Retail Wipes: % Value 2018-2022
Table 40 LBN Brand Shares of Retail Wipes: % Value 2019-2022
Table 41 Forecast Retail Sales of Wipes by Category: Value 2022-2027
Table 42 Forecast Retail Sales of Wipes by Category: % Value Growth 2022-2027
RETAIL TISSUE IN SAUDI ARABIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Continued growth, despite inflationary pressures,
Shrinkification is on the rise, in light of inflationary pressures
Expansion in number of premium and sustainable offerings
PROSPECTS AND OPPORTUNITIES
Retail tissue set to see continued growth in the forecast period.
Trend towards increasing segmentation, with products for specific usage occasions
E-commerce will become more important as a platform for tissue sales
CATEGORY DATA
Table 43 Retail Sales of Tissue by Category: Value 2017-2022
Table 44 Retail Sales of Tissue by Category: % Value Growth 2017-2022
Table 45 NBO Company Shares of Retail Tissue: % Value 2018-2022
Table 46 LBN Brand Shares of Retail Tissue: % Value 2019-2022
Table 47 Forecast Retail Sales of Tissue by Category: Value 2022-2027
Table 48 Forecast Retail Sales of Tissue by Category: % Value Growth 2022-2027
AWAY-FROM-HOME TISSUE AND HYGIENE IN SAUDI ARABIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
AFH industry sees healthy growth, following lifting of COVID restrictions
AFH paper towels continue to dominate sales
Fine leads AFH tissue sales, having received a boost from FIFA World Cup collaboration
PROSPECTS AND OPPORTUNITIES
Stable growth expected
Sales to be boosted by increase international and domestic tourism, as outlined in the country’s Vision 2030 plan
Visa-extensions for international travellers will boost hotel occupancy levels
CATEGORY DATA
Table 49 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2017-2022
Table 50 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2017-2022
Table 51 Sales of Away-From-Home Paper Towels by Type: % Value 2017-2022
Table 52 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2017-2022
Table 53 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2022
Table 54 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2022-2027
Table 55 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2022-2027
Euromonitor International's Tissue and Hygiene in Saudi Arabia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
March 2023
List Of Contents And Tables
TISSUE AND HYGIENE IN SAUDI ARABIA
EXECUTIVE SUMMARY
Tissue and hygiene in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for tissue and hygiene?
MARKET INDICATORS
Table 1 Birth Rates 2017-2022
Table 2 Infant Population 2017-2022
Table 3 Female Population by Age 2017-2022
Table 4 Total Population by Age 2017-2022
Table 5 Households 2017-2022
Table 6 Forecast Infant Population 2022-2027
Table 7 Forecast Female Population by Age 2022-2027
Table 8 Forecast Total Population by Age 2022-2027
Table 9 Forecast Households 2022-2027
MARKET DATA
Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2018-2022
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2019-2022
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2017-2022
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2017-2022
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2022
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2022-2027
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
SANITARY PROTECTION IN SAUDI ARABIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Demand for sanitary protection products remains stable, due to their essential nature, although ongoing discounting dampens value growth in 2022
Standard towels remain dominant amid rising sales of slimmer options
Brand leader Always continues to lead innovation in 2022
PROSPECTS AND OPPORTUNITIES
Steady growth expected, with pantyliners leading the way
Disposable period underwear offers potential for growth
Sustainable products could gain traction going forward
CATEGORY DATA
Table 19 Retail Sales of Sanitary Protection by Category: Value 2017-2022
Table 20 Retail Sales of Sanitary Protection by Category: % Value Growth 2017-2022
Table 21 NBO Company Shares of Retail Sanitary Protection: % Value 2018-2022
Table 22 LBN Brand Shares of Retail Sanitary Protection: % Value 2019-2022
Table 23 Forecast Retail Sales of Sanitary Protection by Category: Value 2022-2027
Table 24 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2022-2027
NAPPIES/DIAPERS/PANTS IN SAUDI ARABIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Continued fall in national birth rate has negative impact on sales in 2022
Disposable pants lead growth
Leading players continue to invest in new product development
PROSPECTS AND OPPORTUNITIES
Manufacturers will focus on premium products in an attempt to build sales, in light of a further decline in their consumer base
Sustainability concerns will shape new product development
E-commerce will continue to gain share
CATEGORY DATA
Table 25 Retail Sales of Nappies/Diapers/Pants by Category: Value 2017-2022
Table 26 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2017-2022
Table 27 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2018-2022
Table 28 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2019-2022
Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2022-2027
Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2022-2027
RETAIL ADULT INCONTINENCE IN SAUDI ARABIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Growth in adult incontinence continues to be supported by ageing population and decline in social stigma surrounding the condition
Fine extends its lead, as consumers switch to more affordable, local brands
E-commerce remains an important channel
PROSPECTS AND OPPORTUNITIES
Ageing population and increased product awareness will fuel steady growth, with moderate/heavy adult incontinence continuing to dominant sales
Price, social stigma and use of alternatives will hinder further expansion
Wider availability via hypermarkets and e-commerce will contribute to growth
CATEGORY DATA
Table 31 Sales of Retail Adult Incontinence by Category: Value 2017-2022
Table 32 Sales of Retail Adult Incontinence by Category: % Value Growth 2017-2022
Table 33 NBO Company Shares of Retail Adult Incontinence: % Value 2018-2022
Table 34 LBN Brand Shares of Retail Adult Incontinence: % Value 2019-2022
Table 35 Forecast Sales of Retail Adult Incontinence by Category: Value 2022-2027
Table 36 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2022-2027
WIPES IN SAUDI ARABIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Steady growth in 2022, as baby wipes continue to capture highest share
Increased demand for travel packs, while antibacterial products continue to see strong demand
Large players invest in sustainable solutions in order to stave off competition from smaller competitors
PROSPECTS AND OPPORTUNITIES
Continued growth over the forecast period, thanks to sustained consumer demand for convenient cleaning solutions
Further innovation in personal wipes, with local scents offering potential for growth
Trend towards the use of more sustainable materials
CATEGORY DATA
Table 37 Retail Sales of Wipes by Category: Value 2017-2022
Table 38 Retail Sales of Wipes by Category: % Value Growth 2017-2022
Table 39 NBO Company Shares of Retail Wipes: % Value 2018-2022
Table 40 LBN Brand Shares of Retail Wipes: % Value 2019-2022
Table 41 Forecast Retail Sales of Wipes by Category: Value 2022-2027
Table 42 Forecast Retail Sales of Wipes by Category: % Value Growth 2022-2027
RETAIL TISSUE IN SAUDI ARABIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Continued growth, despite inflationary pressures,
Shrinkification is on the rise, in light of inflationary pressures
Expansion in number of premium and sustainable offerings
PROSPECTS AND OPPORTUNITIES
Retail tissue set to see continued growth in the forecast period.
Trend towards increasing segmentation, with products for specific usage occasions
E-commerce will become more important as a platform for tissue sales
CATEGORY DATA
Table 43 Retail Sales of Tissue by Category: Value 2017-2022
Table 44 Retail Sales of Tissue by Category: % Value Growth 2017-2022
Table 45 NBO Company Shares of Retail Tissue: % Value 2018-2022
Table 46 LBN Brand Shares of Retail Tissue: % Value 2019-2022
Table 47 Forecast Retail Sales of Tissue by Category: Value 2022-2027
Table 48 Forecast Retail Sales of Tissue by Category: % Value Growth 2022-2027
AWAY-FROM-HOME TISSUE AND HYGIENE IN SAUDI ARABIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
AFH industry sees healthy growth, following lifting of COVID restrictions
AFH paper towels continue to dominate sales
Fine leads AFH tissue sales, having received a boost from FIFA World Cup collaboration
PROSPECTS AND OPPORTUNITIES
Stable growth expected
Sales to be boosted by increase international and domestic tourism, as outlined in the country’s Vision 2030 plan
Visa-extensions for international travellers will boost hotel occupancy levels
CATEGORY DATA
Table 49 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2017-2022
Table 50 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2017-2022
Table 51 Sales of Away-From-Home Paper Towels by Type: % Value 2017-2022
Table 52 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2017-2022
Table 53 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2022
Table 54 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2022-2027
Table 55 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2022-2027
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