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Sanitary Protection in Romania

Sanitary Protection in Romania

Slim/thin/ultra-thin towels saw the fastest current value increase within sanitary protection in 2018, maintaining the changing dynamic between thin and standard products. Income growth led to changes in consumers’ perceptions and lifestyles. Higher disposable incomes enabled consumers to be more informed and educated and to pay more attention to their health and sanitary needs. Also, the products used were appropriate for consumers’ increasingly active daily routines. Given that the unemploymen...

Sanitary Protection in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Pantyliners, Sanitary Protection Including Intimate Wipes, Tampons, Towels.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sanitary Protection market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Sanitary Protection in Romania

Headlines
Prospects
More Active Lifestyles Increase the Popularity of Thinner and More Comfortable Options
Rising Purchasing Power Triggers Greater Demand for High-quality Products
Higher Current Value Growth Expected in the Forecast Period
Competitive Landscape
Procter & Gamble Distribution Holds the Largest Value Share
the Global Women's Empowerment Trend Is Present in Commercials
Brands Conduct Awareness-raising Campaigns Aiming To Gain Brand Loyalty
Category Data
Table 1 Retail Sales of Sanitary Protection by Category: Value 2013-2018
Table 2 Retail Sales of Sanitary Protection by Category: % Value Growth 2013-2018
Table 3 Retail Sales of Tampons by Application Format: % Value 2013-2018
Table 4 NBO Company Shares of Retail Sanitary Protection: % Value 2014-2018
Table 5 LBN Brand Shares of Retail Sanitary Protection: % Value 2015-2018
Table 6 Forecast Retail Sales of Sanitary Protection by Category: Value 2018-2023
Table 7 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2018-2023
Executive Summary
Tissue and Hygiene Is on the Rise in Romania
A Shift Towards Higher-quality and Premium Products
Investing in Innovation and Advertising Campaigns
Hypermarkets Remains Consumers' Favourite Distribution Channel
Optimistic Performance for Tissue and Hygiene Over the Forecast Period
Market Indicators
Table 8 Birth Rates 2013-2018
Table 9 Infant Population 2013-2018
Table 10 Female Population by Age 2013-2018
Table 11 Total Population by Age 2013-2018
Table 12 Households 2013-2018
Table 13 Forecast Infant Population 2018-2023
Table 14 Forecast Female Population by Age 2018-2023
Table 15 Forecast Total Population by Age 2018-2023
Table 16 Forecast Households 2018-2023
Market Data
Table 17 Retail Sales of Tissue and Hygiene by Category: Value 2013-2018
Table 18 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 19 NBO Company Shares of Retail Tissue and Hygiene: % Value 2014-2018
Table 20 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2015-2018
Table 21 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2013-2018
Table 22 Distribution of Retail Tissue and Hygiene by Format: % Value 2013-2018
Table 23 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2018
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 25 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources

Report Title: Sanitary Protection in Romania


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