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Soft Drinks in Romania

Soft Drinks in Romania

The performance recorded in Romania’s soft drinks industry in 2021 represented an improvement on 2020, a year when sales in all categories of soft drinks were under pressure due to the impact of the COVID-19 pandemic. The main reason for the improvement in sales was the recovery seen in on-trade sales, in turn a reflection of the reopening of Romania’s hospitality sector after many months of social distancing regulations made it impossible for foodservice establishments to operate at full capaci...

Euromonitor International's Soft Drinks in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2017-2021), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Soft Drinks in Romania

List Of Contents And Tables

SOFT DRINKS IN ROMANIA
EXECUTIVE SUMMARY
Soft drinks in 2021: The big picture
2021 key trends
Strong international brands reign supreme as smaller local rivals step up their efforts
Modern retailers dominate
Foodservice vs retail split
What next for soft drinks?
CHART 1 Soft Drinks Off-Trade Volume Sales Growth Scenarios: 2019-2026
CHART 2 Soft Drinks On-Trade Volume Sales Growth Scenarios: 2019-2026
CHART 3 Soft Drinks Impact of Drivers on Off-Trade Volume Sales: 2019-2026
CHART 4 Soft Drinks Impact of Drivers on On-Trade Volume Sales: 2019-2026
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2016-2021
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2016-2021
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2016-2021
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2016-2021
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2020
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2020
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2020
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2020
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2016-2021
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2016-2021
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2016-2021
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2016-2021
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2016-2021
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2016-2021
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2021
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2018-2021
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2017-2021
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2018-2021
Table 19 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2016-2021
Table 20 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2016-2021
Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2016-2021
Table 22 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2021
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2021-2026
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2021-2026
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2021-2026
Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2021-2026
Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2021-2026
Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2021-2026
Table 29 Forecast Off-trade Sales of Soft Drinks by Category: Value 2021-2026
Table 30 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2021-2026
Table 31 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2021-2026
Table 32 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2021-2026
APPENDIX
Fountain sales in Romania
Trends
DISCLAIMER
SOURCES
Summary 1 Research Sources
CARBONATES IN ROMANIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Concerns over excessive sugar consumption negatively impact sales of carbonates
Brand owners increasingly likely to become involved in sustainable practices
A redesign and relaunch for brands offered by The Coca-Cola Co
PROSPECTS AND OPPORTUNITIES
Rising preference for low calorie and sugar-free carbonates to define sales trends
New flavours expected to emerge in response to more diverse consumer demand
Private label to gain ground as quality improves and spending comes under pressure
CATEGORY DATA
Table 33 Off-trade vs On-trade Sales of Carbonates: Volume 2016-2021
Table 34 Off-trade vs On-trade Sales of Carbonates: Value 2016-2021
Table 35 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2016-2021
Table 36 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2016-2021
Table 37 Off-trade Sales of Carbonates by Category: Volume 2016-2021
Table 38 Off-trade Sales of Carbonates by Category: Value 2016-2021
Table 39 Off-trade Sales of Carbonates by Category: % Volume Growth 2016-2021
Table 40 Off-trade Sales of Carbonates by Category: % Value Growth 2016-2021
Table 41 Total Sales of Carbonates by Fountain On-trade: Volume 2016-2021
Table 42 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2016-2021
Table 43 NBO Company Shares of Off-trade Carbonates: % Volume 2017-2021
Table 44 LBN Brand Shares of Off-trade Carbonates: % Volume 2018-2021
Table 45 NBO Company Shares of Off-trade Carbonates: % Value 2017-2021
Table 46 LBN Brand Shares of Off-trade Carbonates: % Value 2018-2021
Table 47 Forecast Off-trade Sales of Carbonates by Category: Volume 2021-2026
Table 48 Forecast Off-trade Sales of Carbonates by Category: Value 2021-2026
Table 49 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2021-2026
Table 50 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2021-2026
Table 51 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2021-2026
Table 52 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2021-2026
JUICE IN ROMANIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Juice brands benefit as Romanians become more attracted to healthy beverages
Consumers gravitating towards smaller local manufacturers and less known brands
Juice packaging experiencing a dynamic evolution as consumers demand more
PROSPECTS AND OPPORTUNITIES
Room for more information about juice to help consumer make informed choices
100% juice to continue leading growth as soon as demand healthier products
Online sales of juice set to increase as e-commerce continues to boom
CATEGORY DATA
Table 53 Off-trade Sales of Juice by Category: Volume 2016-2021
Table 54 Off-trade Sales of Juice by Category: Value 2016-2021
Table 55 Off-trade Sales of Juice by Category: % Volume Growth 2016-2021
Table 56 Off-trade Sales of Juice by Category: % Value Growth 2016-2021
Table 57 NBO Company Shares of Off-trade Juice: % Volume 2017-2021
Table 58 LBN Brand Shares of Off-trade Juice: % Volume 2018-2021
Table 59 NBO Company Shares of Off-trade Juice: % Value 2017-2021
Table 60 LBN Brand Shares of Off-trade Juice: % Value 2018-2021
Table 61 Forecast Off-trade Sales of Juice by Category: Volume 2021-2026
Table 62 Forecast Off-trade Sales of Juice by Category: Value 2021-2026
Table 63 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2021-2026
Table 64 Forecast Off-trade Sales of Juice by Category: % Value Growth 2021-2026
BOTTLED WATER IN ROMANIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Bottled water continues to grow as consumers focus spending on essential products
Rising preference for mineral water as informed consumers look for healthier options
Premiumisation emerges strongly as a key trend in bottled water
PROSPECTS AND OPPORTUNITIES
Flavoured bottled water slated for strong growth as the category continues to evolve
New state-owned brand set to enter the category, likely resulting in major changes
An optimistic outlook for the recovery of foodservice sales of bottled water
CATEGORY DATA
Table 65 Off-trade Sales of Bottled Water by Category: Volume 2016-2021
Table 66 Off-trade Sales of Bottled Water by Category: Value 2016-2021
Table 67 Off-trade Sales of Bottled Water by Category: % Volume Growth 2016-2021
Table 68 Off-trade Sales of Bottled Water by Category: % Value Growth 2016-2021
Table 69 NBO Company Shares of Off-trade Bottled Water: % Volume 2017-2021
Table 70 LBN Brand Shares of Off-trade Bottled Water: % Volume 2018-2021
Table 71 NBO Company Shares of Off-trade Bottled Water: % Value 2017-2021
Table 72 LBN Brand Shares of Off-trade Bottled Water: % Value 2018-2021
Table 73 Forecast Off-trade Sales of Bottled Water by Category: Volume 2021-2026
Table 74 Forecast Off-trade Sales of Bottled Water by Category: Value 2021-2026
Table 75 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2021-2026
Table 76 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2021-2026
SPORTS DRINKS IN ROMANIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
A partial recovery for sports drinks as positive growth returns to the category
Large international brands continue to dominate sales of sports drinks
Internet retailing continues to grow in importance for the distribution of sports drinks
PROSPECTS AND OPPORTUNITIES
Consumers becoming more physically active to present opportunities to sports drinks
A greater focus on innovation expected to support value sales growth
Sports drinks to face stronger competition from other types of functional soft drinks
CATEGORY DATA
Table 77 Off-trade Sales of Sports Drinks: Volume 2016-2021
Table 78 Off-trade Sales of Sports Drinks: Value 2016-2021
Table 79 Off-trade Sales of Sports Drinks: % Volume Growth 2016-2021
Table 80 Off-trade Sales of Sports Drinks: % Value Growth 2016-2021
Table 81 NBO Company Shares of Off-trade Sports Drinks: % Volume 2017-2021
Table 82 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2018-2021
Table 83 NBO Company Shares of Off-trade Sports Drinks: % Value 2017-2021
Table 84 LBN Brand Shares of Off-trade Sports Drinks: % Value 2018-2021
Table 85 Forecast Off-trade Sales of Sports Drinks: Volume 2021-2026
Table 86 Forecast Off-trade Sales of Sports Drinks: Value 2021-2026
Table 87 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2021-2026
Table 88 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2021-2026
ENERGY DRINKS IN ROMANIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
The year of recovery for energy drinks
Recovery of demand motivates category players to launch new flavours
A more targeted approach deemed essential for a particularly strong performance
PROSPECTS AND OPPORTUNITIES
Good prospects for energy drinks as demand set to widen and increase
Some hurdles ahead for energy drinks as consumers turn away from sugar, caffeine
Aggressive marketing to remain a feature of energy drinks during the forecast period
CATEGORY DATA
Table 89 Off-trade Sales of Energy Drinks: Volume 2016-2021
Table 90 Off-trade Sales of Energy Drinks: Value 2016-2021
Table 91 Off-trade Sales of Energy Drinks: % Volume Growth 2016-2021
Table 92 Off-trade Sales of Energy Drinks: % Value Growth 2016-2021
Table 93 NBO Company Shares of Off-trade Energy Drinks: % Volume 2017-2021
Table 94 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2018-2021
Table 95 NBO Company Shares of Off-trade Energy Drinks: % Value 2017-2021
Table 96 LBN Brand Shares of Off-trade Energy Drinks: % Value 2018-2021
Table 97 Forecast Off-trade Sales of Energy Drinks: Volume 2021-2026
Table 98 Forecast Off-trade Sales of Energy Drinks: Value 2021-2026
Table 99 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2021-2026
Table 100 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2021-2026
CONCENTRATES IN ROMANIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Moderate growth in 2021 as consumers turn to concentrates in search of economy
Local players gain a bigger share of category sales
Rising online sales of concentrates as consumers increasingly turn to e-commerce
PROSPECTS AND OPPORTUNITIES
Concentrates set to face stiffer competition from other categories of soft drinks
Liquid concentrates to outperform powder concentrates as quality prioritised over value
Private label to remain a major player in liquid concentrates
CATEGORY DATA
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 101 Off-trade Sales of Concentrates (RTD) by Category: Volume 2016-2021
Table 102 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2016-2021
Table 103 Off-trade Sales of Concentrates by Category: Value 2016-2021
Table 104 Off-trade Sales of Concentrates by Category: % Value Growth 2016-2021
Table 105 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2018-2021
Table 106 NBO Company Shares of Off-trade Concentrates: % Value 2017-2021
Table 107 LBN Brand Shares of Off-trade Concentrates: % Value 2018-2021
Table 108 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2017-2021
Table 109 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2018-2021
Table 110 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2017-2021
Table 111 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2018-2021
Table 112 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2021-2026
Table 113 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2021-2026
Table 114 Forecast Off-trade Sales of Concentrates by Category: Value 2021-2026
Table 115 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2021-2026
RTD TEA IN ROMANIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
RTD tea struggles as its health and wellness positioning is undermined
New flavours are launched in a bid to widen demand and support sales growth
Lipton remains a key innovator in RTD tea in terms of marketing and packaging
PROSPECTS AND OPPORTUNITIES
Rising sales expected over the forecast period as the appeal of RTD tea expands
Reduced sugar RTD tea to emerge strongly within the health and wellness context
Good prospects for private label as the consumer base for RTD tea expands
CATEGORY DATA
Table 116 Off-trade Sales of RTD Tea by Category: Volume 2016-2021
Table 117 Off-trade Sales of RTD Tea by Category: Value 2016-2021
Table 118 Off-trade Sales of RTD Tea by Category: % Volume Growth 2016-2021
Table 119 Off-trade Sales of RTD Tea by Category: % Value Growth 2016-2021
Table 120 Leading Flavours for Off-trade RTD Tea: % Volume 2016-2021
Table 121 NBO Company Shares of Off-trade RTD Tea: % Volume 2017-2021
Table 122 LBN Brand Shares of Off-trade RTD Tea: % Volume 2018-2021
Table 123 NBO Company Shares of Off-trade RTD Tea: % Value 2017-2021
Table 124 LBN Brand Shares of Off-trade RTD Tea: % Value 2018-2021
Table 125 Forecast Off-trade Sales of RTD Tea by Category: Volume 2021-2026
Table 126 Forecast Off-trade Sales of RTD Tea by Category: Value 2021-2026
Table 127 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2021-2026
Table 128 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2021-2026
RTD COFFEE IN ROMANIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
A complete recovery for RTD coffee in 2021 as the category rebounds robustly
Innovation a major feature of RTD coffee as brands look to offer unique selling points
Growing availability of RTD coffee across Romania a crucial support for sales growth
PROSPECTS AND OPPORTUNITIES
A positive performance expected for RTD coffee during the forecast period
Innovation and new product development set to continue supporting sales growth
Strong potential for further development of private label RTD coffee
CATEGORY DATA
Table 129 Off-trade Sales of RTD Coffee: Volume 2016-2021
Table 130 Off-trade Sales of RTD Coffee: Value 2016-2021
Table 131 Off-trade Sales of RTD Coffee: % Volume Growth 2016-2021
Table 132 Off-trade Sales of RTD Coffee: % Value Growth 2016-2021
Table 133 NBO Company Shares of Off-trade RTD Coffee: % Volume 2017-2021
Table 134 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2018-2021
Table 135 NBO Company Shares of Off-trade RTD Coffee: % Value 2017-2021
Table 136 LBN Brand Shares of Off-trade RTD Coffee: % Value 2018-2021
Table 137 Forecast Off-trade Sales of RTD Coffee: Volume 2021-2026
Table 138 Forecast Off-trade Sales of RTD Coffee: Value 2021-2026
Table 139 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2021-2026
Table 140 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2021-2026

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