Juice in Romania

Abstract
Juices recorded positive off-trade volume growth in 2022, with products benefiting from being perceived as a healthier alternative to carbonates. 100% juice continued to record the most robust growth rate, with Romanians seeking healthy, natural products that positively impact their wellbeing. The rising availability of these products also helps the performance of 100% juice.

Euromonitor International's Juice in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2017-2021), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: 100% Juice, Coconut and Other Plant Waters, Juice Drinks (up to 24% Juice), Nectars (25-99% Juice).

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Juice market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Content
Juice in Romania
December 2022

List Of Contents And Tables

JUICE IN ROMANIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
The ongoing health trend drives up demand for juices in 2022
Product launches focuses on innovative flavours and eco-friendly packaging
Aloe vera juice drinks make an appearance in Romania
PROSPECTS AND OPPORTUNITIES
 Demand for healthier products boost growth in 100% juices
Optimistic prospects for foodservice and e-commerce across the coming years
Consumers gravitate towards smaller local manufacturers and private label
CATEGORY DATA
Table 1 Off-trade Sales of Juice by Category: Volume 2017-2022
Table 2 Off-trade Sales of Juice by Category: Value 2017-2022
Table 3 Off-trade Sales of Juice by Category: % Volume Growth 2017-2022
Table 4 Off-trade Sales of Juice by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Off-trade Juice: % Volume 2018-2022
Table 6 LBN Brand Shares of Off-trade Juice: % Volume 2019-2022
Table 7 NBO Company Shares of Off-trade Juice: % Value 2018-2022
Table 8 LBN Brand Shares of Off-trade Juice: % Value 2019-2022
Table 9 Forecast Off-trade Sales of Juice by Category: Volume 2022-2027
Table 10 Forecast Off-trade Sales of Juice by Category: Value 2022-2027
Table 11 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2022-2027
Table 12 Forecast Off-trade Sales of Juice by Category: % Value Growth 2022-2027
SOFT DRINKS IN ROMANIA
EXECUTIVE SUMMARY
Soft drinks in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
MARKET DATA
Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2021
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2021
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2021
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2021
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 25 Sales of Soft Drinks by Total Fountain On-trade: Volume 2017-2022
Table 26 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2017-2022
Table 27 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2018-2022
Table 28 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2022
Table 29 NBO Company Shares of Off-trade Soft Drinks: % Value 2018-2022
Table 30 LBN Brand Shares of Off-trade Soft Drinks: % Value 2019-2022
Table 31 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2017-2022
Table 32 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2017-2022
Table 33 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2017-2022
Table 34 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2022
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2022-2027
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2022-2027
Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2022-2027
Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2022-2027
Table 39 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2022-2027
Table 40 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2022-2027
Table 41 Forecast Off-trade Sales of Soft Drinks by Category: Value 2022-2027
Table 42 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2022-2027
Table 43 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2022-2027
Table 44 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2022-2027
APPENDIX
Fountain sales in Romania
DISCLAIMER
SOURCES
Summary 1 Research Sources