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Concentrates in Romania

Concentrates in Romania

The positive growth registered in sales of concentrates in 2021 can be attributed mainly to the adverse and uncertain economic situation which remained in effect in the country throughout the year. This was the direct result of the COVID-19 pandemic, which interrupted commercial activity in key sectors of the Romanian economy during 2020, putting severe pressure on consumer purchasing power and suppressing household spending among a significant proportion of the population, with discretionary sp...

Euromonitor International's Concentrates in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2017-2021), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Liquid Concentrates, Powder Concentrates.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Concentrates market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Concentrates in Romania

List Of Contents And Tables

CONCENTRATES IN ROMANIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Moderate growth in 2021 as consumers turn to concentrates in search of economy
Local players gain a bigger share of category sales
Rising online sales of concentrates as consumers increasingly turn to e-commerce
PROSPECTS AND OPPORTUNITIES
Concentrates set to face stiffer competition from other categories of soft drinks
Liquid concentrates to outperform powder concentrates as quality prioritised over value
Private label to remain a major player in liquid concentrates
CATEGORY DATA
Concentrates Conversions
Summary 1 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 1 Off-trade Sales of Concentrates (RTD) by Category: Volume 2016-2021
Table 2 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2016-2021
Table 3 Off-trade Sales of Concentrates by Category: Value 2016-2021
Table 4 Off-trade Sales of Concentrates by Category: % Value Growth 2016-2021
Table 5 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2018-2021
Table 6 NBO Company Shares of Off-trade Concentrates: % Value 2017-2021
Table 7 LBN Brand Shares of Off-trade Concentrates: % Value 2018-2021
Table 8 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2017-2021
Table 9 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2018-2021
Table 10 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2017-2021
Table 11 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2018-2021
Table 12 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2021-2026
Table 13 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2021-2026
Table 14 Forecast Off-trade Sales of Concentrates by Category: Value 2021-2026
Table 15 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2021-2026
CHART 1 Soft Drinks Off-Trade Volume Sales Growth Scenarios: 2019-2026
CHART 2 Soft Drinks On-Trade Volume Sales Growth Scenarios: 2019-2026
CHART 3 Soft Drinks Impact of Drivers on Off-Trade Volume Sales: 2019-2026
CHART 4 Soft Drinks Impact of Drivers on On-Trade Volume Sales: 2019-2026
SOFT DRINKS IN ROMANIA
EXECUTIVE SUMMARY
Soft drinks in 2021: The big picture
2021 key trends
Strong international brands reign supreme as smaller local rivals step up their efforts
Modern retailers dominate
Foodservice vs retail split
What next for soft drinks?
MARKET DATA
Table 16 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2016-2021
Table 17 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2016-2021
Table 18 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2016-2021
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2016-2021
Table 20 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2020
Table 21 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2020
Table 22 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2020
Table 23 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2020
Table 24 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2016-2021
Table 25 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2016-2021
Table 26 Off-trade Sales of Soft Drinks by Category: Value 2016-2021
Table 27 Off-trade Sales of Soft Drinks by Category: % Value Growth 2016-2021
Table 28 Sales of Soft Drinks by Total Fountain On-trade: Volume 2016-2021
Table 29 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2016-2021
Table 30 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2021
Table 31 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2018-2021
Table 32 NBO Company Shares of Off-trade Soft Drinks: % Value 2017-2021
Table 33 LBN Brand Shares of Off-trade Soft Drinks: % Value 2018-2021
Table 34 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2016-2021
Table 35 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2016-2021
Table 36 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2016-2021
Table 37 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2021
Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2021-2026
Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2021-2026
Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2021-2026
Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2021-2026
Table 42 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2021-2026
Table 43 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2021-2026
Table 44 Forecast Off-trade Sales of Soft Drinks by Category: Value 2021-2026
Table 45 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2021-2026
Table 46 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2021-2026
Table 47 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2021-2026
APPENDIX
Fountain sales in Romania
Trends
DISCLAIMER
SOURCES
Summary 2 Research Sources

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