Microwaves in the United Arab Emirates

Abstract
In 2021, brands continued to focus their communication via online campaigns. Discounts on certain models were the most frequent kind of incentives in the category. Bundle offers such as free gifts worth a certain amount with the purchase of any microwave were offered by several brands. The focus on online campaigns also helped drive up sales via e-commerce, which moved into the double-digits in 2021, although hypermarkets continued to dominate.

Microwaves in United Arab Emirates report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Built-in Microwaves, Freestanding Microwaves.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Microwaves market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Content
Microwaves in the United Arab Emirates

MICROWAVES IN THE UNITED ARAB EMIRATES
KEY DATA FINDINGS
2021 DEVELOPMENTS
Online promotional campaigns for microwaves attract sales
Increasing consumer demand is seen for multifunctional microwaves
Microwaves are now a household staple
PROSPECTS AND OPPORTUNITIES
Invertor appliances could potentially witness more shelf space
Digital promotional offers will help maintain brand sales
Online sales of microwaves will continue to grow over the forecast period
CATEGORY DATA
Table 1 Sales of Microwaves by Category: Volume 2016-2021
Table 2 Sales of Microwaves by Category: Value 2016-2021
Table 3 Sales of Microwaves by Category: % Volume Growth 2016-2021
Table 4 Sales of Microwaves by Category: % Value Growth 2016-2021
Table 5 Sales of Microwaves by Connected Appliances: % Volume 2017-2021
Table 6 NBO Company Shares of Microwaves: % Volume 2017-2021
Table 7 LBN Brand Shares of Microwaves: % Volume 2018-2021
Table 8 Distribution of Microwaves by Format: % Volume 2016-2021
Table 9 Forecast Sales of Microwaves by Category: Volume 2021-2026
Table 10 Forecast Sales of Microwaves by Category: Value 2021-2026
Table 11 Forecast Sales of Microwaves by Category: % Volume Growth 2021-2026
Table 12 Forecast Sales of Microwaves by Category: % Value Growth 2021-2026
CONSUMER APPLIANCES IN THE UNITED ARAB EMIRATES
EXECUTIVE SUMMARY
Consumer appliances in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
MARKET INDICATORS
Table 13 Household Penetration of Selected Total Stock Consumer Appliances by Category 2016-2021
Table 14 Replacement Cycles of Consumer Appliances by Category 2016-2021
Table 15 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2021-2026
Table 16 Forecast Replacement Cycles of Consumer Appliances by Category 2021-2026
MARKET DATA
Table 17 Sales of Consumer Appliances by Category: Volume 2016-2021
Table 18 Sales of Consumer Appliances by Category: Value 2016-2021
Table 19 Sales of Consumer Appliances by Category: % Volume Growth 2016-2021
Table 20 Sales of Consumer Appliances by Category: % Value Growth 2016-2021
Table 21 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2016-2021
Table 22 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2016-2021
Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2016-2021
Table 24 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2016-2021
Table 25 Sales of Small Appliances by Category: Volume 2016-2021
Table 26 Sales of Small Appliances by Category: Value 2016-2021
Table 27 Sales of Small Appliances by Category: % Volume Growth 2016-2021
Table 28 Sales of Small Appliances by Category: % Value Growth 2016-2021
Table 29 NBO Company Shares of Major Appliances: % Volume 2017-2021
Table 30 LBN Brand Shares of Major Appliances: % Volume 2018-2021
Table 31 NBO Company Shares of Small Appliances: % Volume 2017-2021
Table 32 LBN Brand Shares of Small Appliances: % Volume 2018-2021
Table 33 Distribution of Major Appliances by Format: % Volume 2016-2021
Table 34 Distribution of Small Appliances by Format: % Volume 2016-2021
Table 35 Forecast Sales of Consumer Appliances by Category: Volume 2021-2026
Table 36 Forecast Sales of Consumer Appliances by Category: Value 2021-2026
Table 37 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2021-2026
Table 38 Forecast Sales of Consumer Appliances by Category: % Value Growth 2021-2026
Table 39 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2021-2026
Table 40 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2021-2026
Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2021-2026
Table 42 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2021-2026
Table 43 Forecast Sales of Small Appliances by Category: Volume 2021-2026
Table 44 Forecast Sales of Small Appliances by Category: Value 2021-2026
Table 45 Forecast Sales of Small Appliances by Category: % Volume Growth 2021-2026
Table 46 Forecast Sales of Small Appliances by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources