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Consumer Appliances in Saudi Arabia

Consumer Appliances in Saudi Arabia

During 2020, a hike in the rate of VAT drove a spike in the rate of growth of retail current value sales of consumer appliances, amid a marginal decline in retail volume sales. This VAT increase magnified the economic shock of the pandemic, with demand for major appliances more affected than small consumer appliances, as many local consumers reined in their discretionary spending. Many postponed purchases of big-ticket items – repairing an existing refrigeration or home laundry appliance, rather...

Consumer Appliances in Saudi Arabia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Appliances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Consumer Appliances in Saudi Arabia

CONSUMER APPLIANCES IN SAUDI ARABIA
EXECUTIVE SUMMARY
Consumer appliances in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
MARKET INDICATORS
Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2016-2021
Table 2 Replacement Cycles of Consumer Appliances by Category 2016-2021
Table 3 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2021-2026
Table 4 Forecast Replacement Cycles of Consumer Appliances by Category 2021-2026
MARKET DATA
Table 5 Sales of Consumer Appliances by Category: Volume 2016-2021
Table 6 Sales of Consumer Appliances by Category: Value 2016-2021
Table 7 Sales of Consumer Appliances by Category: % Volume Growth 2016-2021
Table 8 Sales of Consumer Appliances by Category: % Value Growth 2016-2021
Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2016-2021
Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2016-2021
Table 11 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2016-2021
Table 12 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2016-2021
Table 13 Sales of Small Appliances by Category: Volume 2016-2021
Table 14 Sales of Small Appliances by Category: Value 2016-2021
Table 15 Sales of Small Appliances by Category: % Volume Growth 2016-2021
Table 16 Sales of Small Appliances by Category: % Value Growth 2016-2021
Table 17 NBO Company Shares of Major Appliances: % Volume 2017-2021
Table 18 LBN Brand Shares of Major Appliances: % Volume 2018-2021
Table 19 NBO Company Shares of Small Appliances: % Volume 2017-2021
Table 20 LBN Brand Shares of Small Appliances: % Volume 2018-2021
Table 21 Distribution of Major Appliances by Format: % Volume 2016-2021
Table 22 Distribution of Small Appliances by Format: % Volume 2016-2021
Table 23 Forecast Sales of Consumer Appliances by Category: Volume 2021-2026
Table 24 Forecast Sales of Consumer Appliances by Category: Value 2021-2026
Table 25 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2021-2026
Table 26 Forecast Sales of Consumer Appliances by Category: % Value Growth 2021-2026
Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2021-2026
Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2021-2026
Table 29 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2021-2026
Table 30 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2021-2026
Table 31 Forecast Sales of Small Appliances by Category: Volume 2021-2026
Table 32 Forecast Sales of Small Appliances by Category: Value 2021-2026
Table 33 Forecast Sales of Small Appliances by Category: % Volume Growth 2021-2026
Table 34 Forecast Sales of Small Appliances by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources
REFRIGERATION APPLIANCES IN SAUDI ARABIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
With consumers remaining cautious, rebound in retail volume sales is modest
Surge in demand for freezers proves short lived
Samsung launches bespoke and modular refrigerators
PROSPECTS AND OPPORTUNITIES
Reduction in expat population will weigh on demand
Energy efficiency will play a bigger role in the purchase decision
E-commerce will grow in importance
CATEGORY DATA
Table 35 Sales of Refrigeration Appliances by Category: Volume 2016-2021
Table 36 Sales of Refrigeration Appliances by Category: Value 2016-2021
Table 37 Sales of Refrigeration Appliances by Category: % Volume Growth 2016-2021
Table 38 Sales of Refrigeration Appliances by Category: % Value Growth 2016-2021
Table 39 Sales of Freezers by Format: % Volume 2016-2021
Table 40 Sales of Freezers by Volume Capacity: % Volume 2016-2021
Table 41 Sales of Fridge Freezers by Format: % Volume 2016-2021
Table 42 Sales of Fridge Freezers by Volume Capacity: % Volume 2016-2021
Table 43 Sales of Fridge Freezers by Connected Appliances: % Volume 2017-2021
Table 44 Sales of Fridges by Volume Capacity: % Volume 2016-2021
Table 45 NBO Company Shares of Refrigeration Appliances: % Volume 2017-2021
Table 46 LBN Brand Shares of Refrigeration Appliances: % Volume 2018-2021
Table 47 NBO Company Shares of Built-in Fridge Freezers: % Volume 2017-2021
Table 48 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2017-2021
Table 49 NBO Company Shares of Built-in Fridges: % Volume 2017-2021
Table 50 NBO Company Shares of Freestanding Fridges: % Volume 2017-2021
Table 51 Distribution of Refrigeration Appliances by Format: % Volume 2016-2021
Table 52 Production of Refrigeration Appliances: Total Volume 2016-2021
Table 53 Forecast Sales of Refrigeration Appliances by Category: Volume 2021-2026
Table 54 Forecast Sales of Refrigeration Appliances by Category: Value 2021-2026
Table 55 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2021-2026
Table 56 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2021-2026
HOME LAUNDRY APPLIANCES IN SAUDI ARABIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Lingering economic impact of COVID-19 continues to weigh on demand
Pandemic boosts consumer interest in appliances that offer deeper cleaning
Leader LG Electronics Saudi Arabia Ltd looks to AI
PROSPECTS AND OPPORTUNITIES
Declining expat population will negatively affect demand for home laundry appliances
Higher electricity prices will make energy efficiency more of a priority
Connected washing machines will grow in popularity among tech-savvy younger consumers
CATEGORY DATA
Table 57 Sales of Home Laundry Appliances by Category: Volume 2016-2021
Table 58 Sales of Home Laundry Appliances by Category: Value 2016-2021
Table 59 Sales of Home Laundry Appliances by Category: % Volume Growth 2016-2021
Table 60 Sales of Home Laundry Appliances by Category: % Value Growth 2016-2021
Table 61 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2016-2021
Table 62 Sales of Automatic Washing Machines by Format: % Volume 2016-2021
Table 63 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2016-2021
Table 64 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2017-2021
Table 65 NBO Company Shares of Home Laundry Appliances: % Volume 2017-2021
Table 66 LBN Brand Shares of Home Laundry Appliances: % Volume 2018-2021
Table 67 Distribution of Home Laundry Appliances by Format: % Volume 2016-2021
Table 68 Production of Home Laundry Appliances: Total Volume 2016-2021
Table 69 Forecast Sales of Home Laundry Appliances by Category: Volume 2021-2026
Table 70 Forecast Sales of Home Laundry Appliances by Category: Value 2021-2026
Table 71 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2021-2026
Table 72 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2021-2026
DISHWASHERS IN SAUDI ARABIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
VAT hike and economic shock of pandemic continue to weigh on demand
In the age of COVID-19, manufactures focus on hygiene
Competitive pricing helps Beko overtakes Bosch
PROSPECTS AND OPPORTUNITIES
In spite of increased female labour force participation, demand for dishwashers will continue to weaken
Energy efficiency will have a bigger influence on purchasing decisions
E-commerce set to grow in importance
CATEGORY DATA
Table 73 Sales of Dishwashers by Category: Volume 2016-2021
Table 74 Sales of Dishwashers by Category: Value 2016-2021
Table 75 Sales of Dishwashers by Category: % Volume Growth 2016-2021
Table 76 Sales of Dishwashers by Category: % Value Growth 2016-2021
Table 77 Sales of Dishwashers by Format: % Volume 2016-2021
Table 78 Sales of Dishwashers by Connected Appliances: % Volume 2017-2021
Table 79 NBO Company Shares of Dishwashers: % Volume 2017-2021
Table 80 LBN Brand Shares of Dishwashers: % Volume 2018-2021
Table 81 Distribution of Dishwashers by Format: % Volume 2016-2021
Table 82 Forecast Sales of Dishwashers by Category: Volume 2021-2026
Table 83 Forecast Sales of Dishwashers by Category: Value 2021-2026
Table 84 Forecast Sales of Dishwashers by Category: % Volume Growth 2021-2026
Table 85 Forecast Sales of Dishwashers by Category: % Value Growth 2021-2026
LARGE COOKING APPLIANCES IN SAUDI ARABIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Pandemic drives slowdown in retail volume sales growth
Demand for built-in models particularly hard hit
Italian brand Glemgas continues to lead, but competitively priced Chinese models are growing in popularity
PROSPECTS AND OPPORTUNITIES
As consumer confidence revives, more consumers will replace ageing appliances
Rising electricity costs will push consumers back to gas
Housing recovery will drive rebound in demand for built-in large cooking appliances
CATEGORY DATA
Table 86 Sales of Large Cooking Appliances by Category: Volume 2016-2021
Table 87 Sales of Large Cooking Appliances by Category: Value 2016-2021
Table 88 Sales of Large Cooking Appliances by Category: % Volume Growth 2016-2021
Table 89 Sales of Large Cooking Appliances by Category: % Value Growth 2016-2021
Table 90 Sales of Built-in Hobs by Format: % Volume 2016-2021
Table 91 Sales of Ovens by Connected Appliances: % Volume 2017-2021
Table 92 NBO Company Shares of Large Cooking Appliances: % Volume 2017-2021
Table 93 LBN Brand Shares of Large Cooking Appliances: % Volume 2018-2021
Table 94 NBO Company Shares of Built-in Hobs: % Volume 2017-2021
Table 95 NBO Company Shares of Ovens: % Volume 2017-2021
Table 96 NBO Company Shares of Cooker Hoods: % Volume 2017-2021
Table 97 NBO Company Shares of Built-in Cooker Hoods: % Volume 2017-2021
Table 98 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2017-2021
Table 99 NBO Company Shares of Cookers: % Volume 2017-2021
Table 100 NBO Company Shares of Range Cookers: % Volume 2017-2021
Table 101 Distribution of Large Cooking Appliances by Format: % Volume 2016-2021
Table 102 Production of Large Cooking Appliances: Total Volume 2016-2021
Table 103 Forecast Sales of Large Cooking Appliances by Category: Volume 2021-2026
Table 104 Forecast Sales of Large Cooking Appliances by Category: Value 2021-2026
Table 105 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2021-2026
Table 106 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2021-2026
MICROWAVES IN SAUDI ARABIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Retail volume sales growth slows, as Saudis spend less time at home
As female labour force participation rises, microwaves are finding their way into more Saudi kitchens
Leader LG loses retail volume share as price competition intensifies
PROSPECTS AND OPPORTUNITIES
Declining ex-pat population will weigh on demand growth
Rising electricity costs will boost demand for inverters
E-commerce will continue to grow in importance
CATEGORY DATA
Table 107 Sales of Microwaves by Category: Volume 2016-2021
Table 108 Sales of Microwaves by Category: Value 2016-2021
Table 109 Sales of Microwaves by Category: % Volume Growth 2016-2021
Table 110 Sales of Microwaves by Category: % Value Growth 2016-2021
Table 111 Sales of Microwaves by Connected Appliances: % Volume 2017-2021
Table 112 NBO Company Shares of Microwaves: % Volume 2017-2021
Table 113 LBN Brand Shares of Microwaves: % Volume 2018-2021
Table 114 Distribution of Microwaves by Format: % Volume 2016-2021
Table 115 Forecast Sales of Microwaves by Category: Volume 2021-2026
Table 116 Forecast Sales of Microwaves by Category: Value 2021-2026
Table 117 Forecast Sales of Microwaves by Category: % Volume Growth 2021-2026
Table 118 Forecast Sales of Microwaves by Category: % Value Growth 2021-2026
FOOD PREPARATION APPLIANCES IN SAUDI ARABIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
VAT has only a modest negative effect on retail volume sales growth
Even as the threat of COVID-19 diminishes, e-commerce continues to grow in importance
Moulinex, Philips and Kenwood remain dominant
PROSPECTS AND OPPORTUNITIES
Multi-purpose appliances to garner sales in the forecast period
Intense competition from e-commerce marketplaces will weigh on unit pricing
Increased popularity of cooking as a hobby will boost demand for premium food preparation appliances
CATEGORY DATA
Table 119 Sales of Food Preparation Appliances by Category: Volume 2016-2021
Table 120 Sales of Food Preparation Appliances by Category: Value 2016-2021
Table 121 Sales of Food Preparation Appliances by Category: % Volume Growth 2016-2021
Table 122 Sales of Food Preparation Appliances by Category: % Value Growth 2016-2021
Table 123 NBO Company Shares of Food Preparation Appliances: % Volume 2017-2021
Table 124 LBN Brand Shares of Food Preparation Appliances: % Volume 2018-2021
Table 125 Distribution of Food Preparation Appliances by Format: % Volume 2016-2021
Table 126 Forecast Sales of Food Preparation Appliances by Category: Volume 2021-2026
Table 127 Forecast Sales of Food Preparation Appliances by Category: Value 2021-2026
Table 128 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2021-2026
Table 129 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2021-2026
SMALL COOKING APPLIANCES IN SAUDI ARABIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Demand remains robust in the face of VAT hike and pandemic economic shock
Working from home continues to support strong growth in pod coffee machines
The convenience offered by multi cookers appeals to the growing number of working women
PROSPECTS AND OPPORTUNITIES
Shrinking expat population will weigh on demand for small cooking appliances
Light fryers will continue to cannibalise deep fat fryers
E-commerce will continue to grow in importance
CATEGORY DATA
Table 130 Sales of Small Cooking Appliances by Category: Volume 2016-2021
Table 131 Sales of Small Cooking Appliances by Category: Value 2016-2021
Table 132 Sales of Small Cooking Appliances by Category: % Volume Growth 2016-2021
Table 133 Sales of Small Cooking Appliances by Category: % Value Growth 2016-2021
Table 134 Sales of Freestanding Hobs by Format: % Volume 2016-2021
Table 135 NBO Company Shares of Small Cooking Appliances: % Volume 2017-2021
Table 136 LBN Brand Shares of Small Cooking Appliances: % Volume 2018-2021
Table 137 Distribution of Small Cooking Appliances by Format: % Volume 2016-2021
Table 138 Forecast Sales of Small Cooking Appliances by Category: Volume 2021-2026
Table 139 Forecast Sales of Small Cooking Appliances by Category: Value 2021-2026
Table 140 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2021-2026
Table 141 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2021-2026
VACUUM CLEANERS IN SAUDI ARABIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Powerful and affordable, cylinder vacuum cleaners remain dominant, but stick models are growing in popularity among the affluent
Widening distribution fuels growth of premium brand Dyson
Use of domestic help and sparse brands limit growth of robotic vacuum cleaners
PROSPECTS AND OPPORTUNITIES
Diminishing expat population will weigh on demand
Cylinder vacuum cleaners will remain the first choice of most local consumers
E-commerce will continue to grow in importance as retailers increase their investment in it
CATEGORY DATA
Table 142 Sales of Vacuum Cleaners by Category: Volume 2016-2021
Table 143 Sales of Vacuum Cleaners by Category: Value 2016-2021
Table 144 Sales of Vacuum Cleaners by Category: % Volume Growth 2016-2021
Table 145 Sales of Vacuum Cleaners by Category: % Value Growth 2016-2021
Table 146 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2017-2021
Table 147 NBO Company Shares of Vacuum Cleaners: % Volume 2017-2021
Table 148 LBN Brand Shares of Vacuum Cleaners: % Volume 2018-2021
Table 149 Distribution of Vacuum Cleaners by Format: % Volume 2016-2021
Table 150 Forecast Sales of Vacuum Cleaners by Category: Volume 2021-2026
Table 151 Forecast Sales of Vacuum Cleaners by Category: Value 2021-2026
Table 152 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2021-2026
Table 153 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2021-2026
PERSONAL CARE APPLIANCES IN SAUDI ARABIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Re-opening of hair and beauty salons weighs on demand for personal care appliances
Body shavers coming under pressure from laser hair removal devices
Widening distribution helps Dyson gain a foothold in hair care appliances
PROSPECTS AND OPPORTUNITIES
Post-pandemic hangover will weigh on demand for hair care appliances and body shavers
Multifunctionality and convenience will grow in importance
Increased awareness of dental hygiene will boost demand for oral care appliances
CATEGORY DATA
Table 154 Sales of Personal Care Appliances by Category: Volume 2016-2021
Table 155 Sales of Personal Care Appliances by Category: Value 2016-2021
Table 156 Sales of Personal Care Appliances by Category: % Volume Growth 2016-2021
Table 157 Sales of Personal Care Appliances by Category: % Value Growth 2016-2021
Table 158 Sales of Body Shavers by Format: % Volume 2016-2021
Table 159 Sales of Hair Care Appliances by Format: % Volume 2016-2021
Table 160 NBO Company Shares of Personal Care Appliances 2017-2021
Table 161 LBN Brand Shares of Personal Care Appliances 2018-2021
Table 162 Distribution of Personal Care Appliances by Format: % Volume 2016-2021
Table 163 Forecast Sales of Personal Care Appliances by Category: Volume 2021-2026
Table 164 Forecast Sales of Personal Care Appliances by Category: Value 2021-2026
Table 165 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2021-2026
Table 166 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2021-2026
AIR TREATMENT PRODUCTS IN SAUDI ARABIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Pandemic boost to air conditioner demand proves to be short-lived
Government seeks to shift demand towards more energy-efficient air conditioners
Air purifiers growing in popularity as a defence against COVID-19 and air pollution
PROSPECTS AND OPPORTUNITIES
Air purifiers to continue positive sales momentum in the forecast period
Rising awareness of the health risks posed by air pollution will drive strong demand for air purifiers
E-commerce will continue to expand, but installation, maintenance and repair services remain key points of advantage for electronics and appliance specialists
CATEGORY DATA
Table 167 Sales of Air Treatment Products by Category: Volume 2016-2021
Table 168 Sales of Air Treatment Products by Category: Value 2016-2021
Table 169 Sales of Air Treatment Products by Category: % Volume Growth 2016-2021
Table 170 Sales of Air Treatment Products by Category: % Value Growth 2016-2021
Table 171 Sales of Air Conditioners by Connected Appliances: % Volume 2017-2021
Table 172 NBO Company Shares of Air Treatment Products: % Volume 2017-2021
Table 173 LBN Brand Shares of Air Treatment Products: % Volume 2018-2021
Table 174 Distribution of Air Treatment Products by Format: % Volume 2016-2021
Table 175 Production of Air Conditioners: Total Volume 2016-2021
Table 176 Forecast Sales of Air Treatment Products by Category: Volume 2021-2026
Table 177 Forecast Sales of Air Treatment Products by Category: Value 2021-2026
Table 178 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2021-2026
Table 179 Forecast Sales of Air Treatment Products by Category: % Value Growth 2021-2026

Report Title: Consumer Appliances in Saudi Arabia


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