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Bleach in Romania

Bleach in Romania

Value sales of bleach increased slightly in current terms in 2018, but declined in real terms. In volume terms, the category continued to decline in Romania. The main reason for the negative performance was rising competition within the home care market. Romanians are buying other laundry care products, which usually have whitening features. Spot and stain removers are the main products used instead of bleach by Romanian consumers. Bleach is considered as an obsolete product and fewer consumers...

Euromonitor International's Bleach in Romania market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Bleach market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
BLEACH IN ROMANIA

Headlines
Prospects
Bleach Is Perceived As An Obsolete Product
Bleach Remains Popular in Rural Areas
Little Product Variety
Competitive Landscape
Ace Is the Undisputed Leader
Little Innovation Within Bleach
Category Data
Table 1 Sales of Bleach: Value 2013-2018
Table 2 Sales of Bleach: % Value Growth 2013-2018
Table 3 NBO Company Shares of Bleach: % Value 2014-2018
Table 4 LBN Brand Shares of Bleach: % Value 2015-2018
Table 5 Forecast Sales of Bleach: Value 2018-2023
Table 6 Forecast Sales of Bleach: % Value Growth 2018-2023
Executive Summary
Good Performance for Home Care in Romania
More Modern Consumers Preferring Sophisticated Solutions
Fierce Competition in the Romanian Home Care Market
Romanians Welcome Innovation
Good Years To Come for Home Care in Romania
Market Indicators
Table 7 Households 2013-2018
Market Data
Table 8 Sales of Home Care by Category: Value 2013-2018
Table 9 Sales of Home Care by Category: % Value Growth 2013-2018
Table 10 NBO Company Shares of Home Care: % Value 2014-2018
Table 11 LBN Brand Shares of Home Care: % Value 2015-2018
Table 12 Penetration of Private Label in Home Care by Category: % Value 2013-2018
Table 13 Distribution of Home Care by Format: % Value 2013-2018
Table 14 Distribution of Home Care by Format and Category: % Value 2018
Table 15 Forecast Sales of Home Care by Category: Value 2018-2023
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources

Report Title: Bleach in Romania


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