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Consumer Health in Saudi Arabia

Consumer Health in Saudi Arabia

The impact of the COVID-19 pandemic on sales of consumer health products in Saudi Arabia was not as pronounced as in many other countries because many OTC products in Saudi Arabia are covered by health insurance policies. This means that many people rarely, if ever purchase their OTC products at full price via normal retail channels. Thus, more pronounced increases in demand and associated trends applied more in institutional channels than in the retail channel during the pandemic situation. Nev...

Consumer Health in Saudi Arabia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Consumer Health in Saudi Arabia

CONSUMER HEALTH IN SAUDI ARABIA
EXECUTIVE SUMMARY
Consumer health in 2021: The big picture
2021 Trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2016-2021
Table 2 Life Expectancy at Birth 2016-2021
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2016-2021
Table 4 Sales of Consumer Health by Category: % Value Growth 2016-2021
Table 5 NBO Company Shares of Consumer Health: % Value 2017-2021
Table 6 LBN Brand Shares of Consumer Health: % Value 2018-2021
Table 7 Distribution of Consumer Health by Format: % Value 2016-2021
Table 8 Distribution of Consumer Health by Format and Category: % Value 2021
Table 9 Forecast Sales of Consumer Health by Category: Value 2021-2026
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2021-2026
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources
ANALGESICS IN SAUDI ARABIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Consumers favour acetaminophen, with ibuprofen on the decline
Aggressive promotions continue to drive sales of topical analgesics
Panadol remains leading brand thanks to strong marketing initiatives
PROSPECTS AND OPPORTUNITIES
Value sales to continue to register good growth performance
Launch of new products and localisation of manufacturing set to boost demand for analgesics and maintain lead for GSK Consumer Healthcare
Sales of OTC analgesics via e-commerce set to continue surging
CATEGORY DATA
Table 11 Sales of Analgesics by Category: Value 2016-2021
Table 12 Sales of Analgesics by Category: % Value Growth 2016-2021
Table 13 NBO Company Shares of Analgesics: % Value 2017-2021
Table 14 LBN Brand Shares of Analgesics: % Value 2018-2021
Table 15 Forecast Sales of Analgesics by Category: Value 2021-2026
Table 16 Forecast Sales of Analgesics by Category: % Value Growth 2021-2026
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN SAUDI ARABIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
COVID-19 continues to limit Umrah and Hajj to locals only, restricting the category consumer base
Extreme temperatures and more prevalent illnesses drive category demand
Sales growth suppressed somewhat by social distancing; consumers increasingly seek natural remedies
PROSPECTS AND OPPORTUNITIES
Climate change and lifted pilgrimage limitations set to boost potential for category sales
GSK expected to continue leading despite opportunities for new entrants in natural remedies
COVID-19 opens the door for e-commerce, with a strong shift online anticipated
CATEGORY DATA
Table 17 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2016-2021
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2016-2021
Table 19 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2017-2021
Table 20 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2018-2021
Table 21 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2021-2026
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2021-2026
DIGESTIVE REMEDIES IN SAUDI ARABIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Stressful, busier post-COVID-19 lifestyles benefit antacids
Product innovation in proton pump inhibitors to replace banned H2 blockers
Duspatalin remains the leading brand in strongly fragmented category
PROSPECTS AND OPPORTUNITIES
Lifestyle changes to support good growth performance of digestive remedies
Julphar’s re-emergence in Saudi Arabia expected to spur growth
E-commerce set to ride a wave as consumers realise the convenience it offers
CATEGORY DATA
Table 23 Sales of Digestive Remedies by Category: Value 2016-2021
Table 24 Sales of Digestive Remedies by Category: % Value Growth 2016-2021
Table 25 NBO Company Shares of Digestive Remedies: % Value 2017-2021
Table 26 LBN Brand Shares of Digestive Remedies: % Value 2018-2021
Table 27 Forecast Sales of Digestive Remedies by Category: Value 2021-2026
Table 28 Forecast Sales of Digestive Remedies by Category: % Value Growth 2021-2026
DERMATOLOGICALS IN SAUDI ARABIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Ease in COVID-19 restrictions kickstarts recovery for dermatologicals
Antiparasitics/lice (head and body) treatments see growth as easing restrictions create more opportunities to pass on lice
Promotions and free gift offers cushion impact of COVID-19 on sales
PROSPECTS AND OPPORTUNITIES
Global player Bayer expected to maintain leading position
Julphar’s relaunch in Saudi Arabia expected to support dermatologicals’ recovery
Chemists/pharmacies to remains leading distribution channel despite rise of e-commerce
CATEGORY DATA
Table 29 Sales of Dermatologicals by Category: Value 2016-2021
Table 30 Sales of Dermatologicals by Category: % Value Growth 2016-2021
Table 31 NBO Company Shares of Dermatologicals: % Value 2017-2021
Table 32 LBN Brand Shares of Dermatologicals: % Value 2018-2021
Table 33 LBN Brand Shares of Hair Loss Treatments: % Value 2018-2021
Table 34 Forecast Sales of Dermatologicals by Category: Value 2021-2026
Table 35 Forecast Sales of Dermatologicals by Category: % Value Growth 2021-2026
NRT SMOKING CESSATION AIDS IN SAUDI ARABIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Ministry of Health expands Anti-Smoking Clinics
Shisha shops reopen after COVID-19 closures
Vaping continues to grow, benefitting from new laws allowing import and retailing
PROSPECTS AND OPPORTUNITIES
The expansion of GSK Consumer Healthcare’s operations set to spur growth
Greater control over tobacco sales present opportunities for category players
Chemists/pharmacies set to remain the leading distribution channel; e-commerce to be the most dynamic
CATEGORY INDICATORS
Table 36 Number of Smokers by Gender 2016-2021
CATEGORY DATA
Table 37 Sales of NRT Smoking Cessation Aids by Category: Value 2016-2021
Table 38 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2016-2021
Table 39 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2017-2021
Table 40 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2018-2021
Table 41 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2021-2026
Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2021-2026
SLEEP AIDS IN SAUDI ARABIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
COVID-19 stress continues to drive sales of sleep aids
GSK’s Panadol Night continues to lead sleeping aids; herbal products gaining popularity
Promotional pricing a major spur on sales growth in sleep aids
PROSPECTS AND OPPORTUNITIES
The development of GSK’s Saudi operations to boost growth
Health awareness concerning sleep disorders expected to grow
Chemists/pharmacies to continue leading sleep aids channel
CATEGORY DATA
Table 43 Sales of Sleep Aids: Value 2016-2021
Table 44 Sales of Sleep Aids: % Value Growth 2016-2021
Table 45 NBO Company Shares of Sleep Aids: % Value 2017-2021
Table 46 LBN Brand Shares of Sleep Aids: % Value 2018-2021
Table 47 Forecast Sales of Sleep Aids: Value 2021-2026
Table 48 Forecast Sales of Sleep Aids: % Value Growth 2021-2026
EYE CARE IN SAUDI ARABIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Major increase in screen time drives demand for eye care products
Alkamal Import Office leads in eye care though “others” holds a larger share
The widening of access to OTC products makes eye care more available with eye drops remaining dominant format
PROSPECTS AND OPPORTUNITIES
Increasing popularity of eye surgery and latest technology to benefit eye care sales
Eye drops to remain leading format; Allergan’s domestic operations set to boost sales
E-commerce poised to build on gains made during COVID-19 pandemic
CATEGORY DATA
Table 49 Sales of Eye Care by Category: Value 2016-2021
Table 50 Sales of Eye Care by Category: % Value Growth 2016-2021
Table 51 NBO Company Shares of Eye Care: % Value 2017-2021
Table 52 LBN Brand Shares of Eye Care: % Value 2018-2021
Table 53 Forecast Sales of Eye Care by Category: Value 2021-2026
Table 54 Forecast Sales of Eye Care by Category: % Value Growth 2021-2026
WOUND CARE IN SAUDI ARABIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Wound care benefits from return of sports and fitness activities
Nexcare brand continues to lead category; first aids kits suffer as consumers prefer to create their own
Waterproof wound care products become increasingly popular
PROSPECTS AND OPPORTUNITIES
The recovery of sales likely to be hampered by low levels of consumer awareness
Product innovation to benefit wound care
E-commerce to gradually take channel distribution share from chemists/pharmacies
CATEGORY DATA
Table 55 Sales of Wound Care by Category: Value 2016-2021
Table 56 Sales of Wound Care by Category: % Value Growth 2016-2021
Table 57 NBO Company Shares of Wound Care: % Value 2017-2021
Table 58 LBN Brand Shares of Wound Care: % Value 2018-2021
Table 59 Forecast Sales of Wound Care by Category: Value 2021-2026
Table 60 Forecast Sales of Wound Care by Category: % Value Growth 2021-2026
VITAMINS IN SAUDI ARABIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Government regulates supply and cost of vitamins to ensure high sales
Vitamin C continues to show best performance despite increasing interest in vitamin D and multivitamins
Redoxon retains top position thanks to focus on vitamin C
PROSPECTS AND OPPORTUNITIES
Vitamin C to post robust value sales growth
Julphar’s recovery set to be key to category growth
The momentum generated by e-commerce during pandemic set to remain in effect
CATEGORY DATA
Table 61 Sales of Vitamins by Category: Value 2016-2021
Table 62 Sales of Vitamins by Category: % Value Growth 2016-2021
Table 63 Sales of Multivitamins by Positioning: % Value 2016-2021
Table 64 NBO Company Shares of Vitamins: % Value 2017-2021
Table 65 LBN Brand Shares of Vitamins: % Value 2018-2021
Table 66 Forecast Sales of Vitamins by Category: Value 2021-2026
Table 67 Forecast Sales of Vitamins by Category: % Value Growth 2021-2026
DIETARY SUPPLEMENTS IN SAUDI ARABIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Demand for products with an immune-boosting position rises due to COVID-19
Category remains strongly fragmented with “others” holding dominant share
Tonics shows good growth performance
PROSPECTS AND OPPORTUNITIES
Gaining in health awareness to continue to benefit dietary supplements
Cost-conscious consumers willing to pay more for quality
E-commerce retailers to expand to cater to Saudi dietary supplement demand
CATEGORY DATA
Table 68 Sales of Dietary Supplements by Category: Value 2016-2021
Table 69 Sales of Dietary Supplements by Category: % Value Growth 2016-2021
Table 70 Sales of Dietary Supplements by Positioning: % Value 2016-2021
Table 71 NBO Company Shares of Dietary Supplements: % Value 2017-2021
Table 72 LBN Brand Shares of Dietary Supplements: % Value 2018-2021
Table 73 Forecast Sales of Dietary Supplements by Category: Value 2021-2026
Table 74 Forecast Sales of Dietary Supplements by Category: % Value Growth 2021-2026
WEIGHT MANAGEMENT AND WELLBEING IN SAUDI ARABIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Lack of access to fast food somewhat mitigates impact of lack of exercise
Meal replacement witnesses tight competition with diet centres
Alkanaah Group maintained lead in weight management and wellbeing
PROSPECTS AND OPPORTUNITIES
Sales recovery likely to face competition from burgeoning weight loss services
Rising awareness of the importance of healthy eating set to spur growth
E-commerce will continue to gain distribution share
CATEGORY DATA
Table 75 Sales of Weight Management and Wellbeing by Category: Value 2016-2021
Table 76 Sales of Weight Management and Wellbeing by Category: % Value Growth 2016-2021
Table 77 NBO Company Shares of Weight Management and Wellbeing: % Value 2017-2021
Table 78 LBN Brand Shares of Weight Management and Wellbeing: % Value 2018-2021
Table 79 Forecast Sales of Weight Management and Wellbeing by Category: Value 2021-2026
Table 80 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2021-2026
SPORTS NUTRITION IN SAUDI ARABIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Broadening of consumer base benefits sales performance
Consumers increasingly turning to e-commerce for sport nutrition needs
AmCan International Group retains leading position
PROSPECTS AND OPPORTUNITIES
Sports protein products holds the key to the recovery of sales of sports nutrition
New launches, wider availability, and e-commerce presence to spur sales growth
Healthfood shops and vitamins and dietary supplements specialist retailers to see improved prospects as consumers seek in-person advice about products
CATEGORY DATA
Table 81 Sales of Sports Nutrition by Category: Value 2016-2021
Table 82 Sales of Sports Nutrition by Category: % Value Growth 2016-2021
Table 83 NBO Company Shares of Sports Nutrition: % Value 2017-2021
Table 84 LBN Brand Shares of Sports Nutrition: % Value 2018-2021
Table 85 Forecast Sales of Sports Nutrition by Category: Value 2021-2026
Table 86 Forecast Sales of Sports Nutrition by Category: % Value Growth 2021-2026
HERBAL/TRADITIONAL PRODUCTS IN SAUDI ARABIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Widespread fears of falling seriously ill with COVID-19 boosts demand
Recommendations from healthcare professionals boost demand
Herbal/traditional topical analgesics continues to surge ahead
PROSPECTS AND OPPORTUNITIES
Herbal/traditional Cough, Cold and Allergy (hay fever) remedies leads
Competition expected to tighten in an already fragmented category
E-commerce and health specialist retailers leading distribution channel
CATEGORY DATA
Table 87 Sales of Herbal/Traditional Products by Category: Value 2016-2021
Table 88 Sales of Herbal/Traditional Products by Category: % Value Growth 2016-2021
Table 89 NBO Company Shares of Herbal/Traditional Products: % Value 2017-2021
Table 90 LBN Brand Shares of Herbal/Traditional Products: % Value 2018-2021
Table 91 Forecast Sales of Herbal/Traditional Products by Category: Value 2021-2026
Table 92 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2021-2026
PAEDIATRIC CONSUMER HEALTH IN SAUDI ARABIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Paediatric vitamins and dietary supplements benefits from preventative purchases
Decisive action to quarantine schoolchildren limits paediatric exposure to COVID-19
Paediatric acetaminophen surges due to its primary status for treating fever
PROSPECTS AND OPPORTUNITIES
COVID-19 vaccines for children to have slightly negative impact
SPIMACO expected to lead thanks to wide brand portfolio
E-commerce to continue stealing distribution share from chemists/pharmacies
CATEGORY DATA
Table 93 Sales of Paediatric Consumer Health by Category: Value 2016-2021
Table 94 Sales of Paediatric Consumer Health by Category: % Value Growth 2016-2021
Table 95 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2016-2021
Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2017-2021
Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2018-2021
Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2021-2026
Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2021-2026

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